Consumer Behavior
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The 22 Immutable Laws of Branding
- Auteur(s): Al Ries, Laura Ries
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Outdated
- Écrit par Sam Itani le 2020-02-04
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The 22 Immutable Laws of Branding
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
- Date de publication: 2014-04-22
- Langue: Anglais
- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Prix courant: 25,63$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Auteur(s): Dr. John Ullmen, Mark Goulston MD
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
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Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
- Date de publication: 2020-04-28
- Langue: Anglais
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People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....
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Prix courant: 25,63$ ou 1 crédit
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Mixed Signals
- How Incentives Really Work
- Auteur(s): Uri Gneezy
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
- Date de publication: 2023-03-21
- Langue: Anglais
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
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Prix courant: 25,00$ ou 1 crédit
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Auteur(s): Barbara E. Kahn
- Narrateur(s): Lisa Larsen
- Durée: 5 h
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Date de publication: 2018-11-13
- Langue: Anglais
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Prix courant: 17,81$ ou 1 crédit
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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outdated and offensive
- Écrit par Colleen le 2022-06-26
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Date de publication: 2011-05-05
- Langue: Anglais
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Prix courant: 22,88$ ou 1 crédit
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Clean
- The New Science of Skin
- Auteur(s): James Hamblin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
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Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.
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Get thinking with Clean
- Écrit par Jeremy Smith le 2023-09-24
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Clean
- The New Science of Skin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
- Date de publication: 2020-07-21
- Langue: Anglais
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The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....
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Prix courant: 20,40$ ou 1 crédit
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Happy Money
- The Science of Smarter Spending
- Auteur(s): Elizabeth Dunn, Michael Norton
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Useful information
- Écrit par RandyGrskovic le 2018-01-25
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Happy Money
- The Science of Smarter Spending
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Prix courant: 25,00$ ou 1 crédit
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Auteur(s): Ryan Levesque
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
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As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.
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WoW ... grab your note book
- Écrit par Empowering Health Journeys le 2023-03-08
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
- Date de publication: 2019-07-02
- Langue: Anglais
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In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....
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Prix courant: 17,48$ ou 1 crédit
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Tom Pile
- Durée: 8 h et 12 min
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If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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There IS A Print Version
- Écrit par Khush Panthaky le 2023-09-10
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrateur(s): Tom Pile
- Durée: 8 h et 12 min
- Date de publication: 2016-04-19
- Langue: Anglais
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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Prix courant: 25,00$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
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The Seven Lost Secrets of Success
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
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During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.
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The Seven Lost Secrets of Success
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
- Date de publication: 2007-12-19
- Langue: Anglais
- During the 1920s and 1930s, Bruce Barton was a household name in America....
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Prix courant: 16,68$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Auteur(s): Clayton M. Christensen, Taddy Hall
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Era of ‘Jobs to be Done’
- Écrit par Mohamed le 2019-09-25
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Date de publication: 2016-10-04
- Langue: Anglais
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Prix courant: 24,46$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- Auteur(s): Alfred Mill
- Narrateur(s): Gibson Frazier
- Durée: 8 h et 59 min
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Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. Economics 101 cuts out the boring explanations and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else.
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- Narrateur(s): Gibson Frazier
- Durée: 8 h et 59 min
- Date de publication: 2023-05-23
- Langue: Anglais
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So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging....
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Prix courant: 24,27$ ou 1 crédit
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Auteur(s): Wayne McCulloch
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Valuable resource to understand customer success
- Écrit par S. Brooks le 2023-01-25
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
- Date de publication: 2021-12-06
- Langue: Anglais
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Auteur(s): Aja Barber
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
- Version intégrale
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Au global
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Performance
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Histoire
We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
- Date de publication: 2021-10-05
- Langue: Anglais
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A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....
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Prix courant: 25,23$ ou 1 crédit
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