Consumer Marketing

Liste de produits
    • Building a Brand People Love from Day One
    • Auteur(s): Emily Heyward
    • Narrateur(s): Lisa Flanagan
    • Durée: 5 h et 58 min
    • Date de publication: 2020-06-09
    • Langue: Anglais
    • 5 out of 5 stars 13 évaluations
    • The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • How We Misthink Money and How to Spend Smarter
    • Auteur(s): Dan Ariely, Jeff Kreisler
    • Narrateur(s): Simon Jones
    • Durée: 9 h et 12 min
    • Date de publication: 2017-11-07
    • Langue: Anglais
    • 4.5 out of 5 stars 65 évaluations
    • Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • The New Science of Skin
    • Auteur(s): James Hamblin
    • Narrateur(s): Barrett Leddy
    • Durée: 7 h et 11 min
    • Date de publication: 2020-07-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • 10 Universal Truths Every Salesperson Needs to Know
    • Auteur(s): Shari Levitin
    • Narrateur(s): Shari Levitin
    • Durée: 7 h et 3 min
    • Date de publication: 2019-11-12
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Conquering the New Battleground for Customer Loyalty
    • Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Durée: 6 h et 37 min
    • Date de publication: 2020-03-03
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Persuade Without Pushing and Gain Without Giving In
    • Auteur(s): Dr. John Ullmen, Mark Goulston MD
    • Narrateur(s): Arthur Morey
    • Durée: 7 h et 28 min
    • Date de publication: 2020-04-28
    • Langue: Anglais
    • Pas de évaluations
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 4.5 out of 5 stars 13 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Why We Love (or Hate) Everyday Things
    • Auteur(s): Don Norman
    • Narrateur(s): George Newbern
    • Durée: 7 h et 23 min
    • Date de publication: 2023-11-28
    • Langue: Anglais
    • Pas de évaluations
    • Why attractive things work better and other crucial insights into human-centered design....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Creating a Subscription Business in Any Industry
    • Auteur(s): John Warrillow
    • Narrateur(s): Don Hagen
    • Durée: 5 h et 15 min
    • Date de publication: 2015-02-05
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Prix courant: 31,16$ ou 1 crédit

    Prix réduit: 31,16$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • Truth and Lies About Why We Buy
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Don Leslie
    • Durée: 7 h et 22 min
    • Date de publication: 2008-10-21
    • Langue: Anglais
    • 4 out of 5 stars 9 évaluations
    • Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • The Hidden Forces That Shape Behavior
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 58 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 16 évaluations
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
    • Auteur(s): Tara-Nicholle Nelson
    • Narrateur(s): Tara-Nicholle Nelson
    • Durée: 6 h et 31 min
    • Date de publication: 2017-04-18
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....

    Prix courant: 27,22$ ou 1 crédit

    Prix réduit: 27,22$ ou 1 crédit

    • How Marketing Ate Our Culture
    • Auteur(s): Terry O'Reilly, Mike Tennant
    • Narrateur(s): Terry O'Reilly
    • Durée: 10 h et 24 min
    • Date de publication: 2020-02-25
    • Langue: Anglais
    • 4.5 out of 5 stars 45 évaluations
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    Prix courant: 22,14$ ou 1 crédit

    Prix réduit: 22,14$ ou 1 crédit

    • The Science of Smarter Spending
    • Auteur(s): Elizabeth Dunn, Michael Norton
    • Narrateur(s): B.J. Harrison
    • Durée: 5 h et 29 min
    • Date de publication: 2013-10-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • Auteur(s): Wayne McCulloch
    • Narrateur(s): Nick Hardcastle
    • Durée: 8 h et 6 min
    • Date de publication: 2021-12-06
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    Prix courant: 20,19$ ou 1 crédit

    Prix réduit: 20,19$ ou 1 crédit

    • How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    • Auteur(s): Tom Asacker
    • Narrateur(s): Tom Asacker
    • Durée: 2 h et 2 min
    • Date de publication: 2014-01-31
    • Langue: Anglais
    • Pas de évaluations
    • In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior....

    Prix courant: 13,00$ ou 1 crédit

    Prix réduit: 13,00$ ou 1 crédit

    • How Successful Companies Transform New Customers into Loyal Champions
    • Auteur(s): Donna Weber
    • Narrateur(s): Donna Weber
    • Durée: 5 h et 1 min
    • Date de publication: 2021-12-08
    • Langue: Anglais
    • 5 out of 5 stars 5 évaluations
    • Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit