Consumer Marketing

Liste de produits
    • Auteur(s): Gary Vaynerchuk
    • Narrateur(s): Gary Vaynerchuk
    • Durée: 5 h et 41 min
    • Date de publication: 2011-06-28
    • Langue: Anglais
    • 4.5 out of 5 stars 87 évaluations
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • Auteur(s): Daniel Gilbert
    • Narrateur(s): Daniel Gilbert
    • Durée: 7 h et 26 min
    • Date de publication: 2006-04-27
    • Langue: Anglais
    • 4 out of 5 stars 124 évaluations
    • A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • How High Performers Overcome Customer Indecision
    • Auteur(s): Matthew Dixon, Ted McKenna
    • Narrateur(s): Matthew Dixon, Ted McKenna
    • Durée: 5 h et 47 min
    • Date de publication: 2022-09-20
    • Langue: Anglais
    • 5 out of 5 stars 6 évaluations
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • How Marketing Ate Our Culture
    • Auteur(s): Terry O'Reilly, Mike Tennant
    • Narrateur(s): Terry O'Reilly
    • Durée: 10 h et 24 min
    • Date de publication: 2020-02-25
    • Langue: Anglais
    • 4.5 out of 5 stars 45 évaluations
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    Prix courant: 22,14$ ou 1 crédit

    Prix réduit: 22,14$ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • The New Paradigm for Connecting Brands to People
    • Auteur(s): Marc Gobe
    • Narrateur(s): DeMario Clarke
    • Durée: 12 h et 42 min
    • Date de publication: 2013-02-28
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Prix courant: 33,53$ ou 1 crédit

    Prix réduit: 33,53$ ou 1 crédit

    • How Today's Fastest-Growing Companies Drive Breakout Success
    • Auteur(s): Sean Ellis, Morgan Brown
    • Narrateur(s): Sean Ellis, Morgan Brown
    • Durée: 10 h et 43 min
    • Date de publication: 2017-04-25
    • Langue: Anglais
    • 4.5 out of 5 stars 53 évaluations
    • An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

    Prix courant: 37,05$ ou 1 crédit

    Prix réduit: 37,05$ ou 1 crédit

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 1 min
    • Date de publication: 2001-01-02
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

    Prix courant: 14,56$ ou 1 crédit

    Prix réduit: 14,56$ ou 1 crédit

    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • Auteur(s): Joey Coleman
    • Narrateur(s): Joey Coleman
    • Durée: 9 h et 28 min
    • Date de publication: 2018-04-03
    • Langue: Anglais
    • 4.5 out of 5 stars 86 évaluations
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
    • Auteur(s): David Hoffeld
    • Narrateur(s): David Hoffeld
    • Durée: 7 h et 52 min
    • Date de publication: 2016-11-15
    • Langue: Anglais
    • 4 out of 5 stars 21 évaluations
    • The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • How We Relate to People, Products, and Companies
    • Auteur(s): Chris Malone, Susan T. Fiske
    • Narrateur(s): Sean Runnette
    • Durée: 5 h et 58 min
    • Date de publication: 2013-10-15
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Prix courant: 21,02$ ou 1 crédit

    Prix réduit: 21,02$ ou 1 crédit

  • Prix courant: 20,15$ ou 1 crédit

    Prix réduit: 20,15$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    • Auteur(s): Tom Asacker
    • Narrateur(s): Tom Asacker
    • Durée: 2 h et 2 min
    • Date de publication: 2014-01-31
    • Langue: Anglais
    • Pas de évaluations
    • In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior....

    Prix courant: 13,00$ ou 1 crédit

    Prix réduit: 13,00$ ou 1 crédit

    • Persuade Without Pushing and Gain Without Giving In
    • Auteur(s): Dr. John Ullmen, Mark Goulston MD
    • Narrateur(s): Arthur Morey
    • Durée: 7 h et 28 min
    • Date de publication: 2020-04-28
    • Langue: Anglais
    • Pas de évaluations
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • Create Zealots for Your Brand, Your Company, and Your Future
    • Auteur(s): Patrick Hanlon
    • Narrateur(s): Alan Sklar
    • Durée: 7 h et 50 min
    • Date de publication: 2006-05-17
    • Langue: Anglais
    • 4.5 out of 5 stars 26 évaluations
    • What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....

    Prix courant: 27,77$ ou 1 crédit

    Prix réduit: 27,77$ ou 1 crédit

    • How to Have Stuff Without Breaking the Planet
    • Auteur(s): Sandra Goldmark
    • Narrateur(s): Eva Wilhelm
    • Durée: 5 h et 58 min
    • Date de publication: 2021-05-11
    • Langue: Anglais
    • Pas de évaluations
    • Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Auteur(s): Tom Niesen
    • Narrateur(s): William Sarris
    • Durée: 2 h et 50 min
    • Date de publication: 2020-08-04
    • Langue: Anglais
    • Pas de évaluations
    • In this audiobook, author Tom Niesen shows call center managers how to empower their teams to accomplish these critical business goals using the Sandler Selling System....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • Your 7 Triggers to Persuasion and Captivation
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 8 h et 41 min
    • Date de publication: 2010-08-10
    • Langue: Anglais
    • 4 out of 5 stars 4 évaluations
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit