Consumer Marketing

Liste de produits
    • The Three Ingredients of Leading Brands
    • Auteur(s): Greg Creed, Ken Muench
    • Narrateur(s): Greg Creed, Ken Muench
    • Durée: 7 h et 30 min
    • Date de publication: 2021-06-08
    • Langue: Anglais
    • Pas de évaluations
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • Align Your Markets, Organization, and Strategy Around Customer Needs
    • Auteur(s): Jim Kalbach, Michael Schrage - foreword
    • Narrateur(s): Tom Parks
    • Durée: 8 h et 10 min
    • Date de publication: 2024-05-28
    • Langue: Anglais
    • Pas de évaluations
    • These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.

    Prix courant: 21,92$ ou 1 crédit

    Prix réduit: 21,92$ ou 1 crédit

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • Auteur(s): Wayne McCulloch
    • Narrateur(s): Nick Hardcastle
    • Durée: 8 h et 6 min
    • Date de publication: 2021-12-06
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    Prix courant: 20,19$ ou 1 crédit

    Prix réduit: 20,19$ ou 1 crédit

    • Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
    • Auteur(s): Robert B. Cialdini PhD
    • Narrateur(s): Ricardo Juarez
    • Durée: 12 h et 17 min
    • Date de publication: 2022-02-16
    • Langue: Portugais
    • Pas de évaluations
    • Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

    Prix courant: 23,63$ ou 1 crédit

    Prix réduit: 23,63$ ou 1 crédit

  • Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • The Need for Collective Change: Colonialism, Climate Change, and Consumerism
    • Auteur(s): Aja Barber
    • Narrateur(s): Aja Barber
    • Durée: 8 h et 17 min
    • Date de publication: 2021-10-05
    • Langue: Anglais
    • 4 out of 5 stars 9 évaluations
    • A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....

    Prix courant: 25,23$ ou 1 crédit

    Prix réduit: 25,23$ ou 1 crédit

    • A Proven Process for Selling Products and Services to Consumers in Their Home
    • Auteur(s): Kim Booker, Chip Doyle, David Mattson
    • Narrateur(s): Sean Pratt
    • Durée: 4 h et 31 min
    • Date de publication: 2018-05-01
    • Langue: Anglais
    • 5 out of 5 stars 3 évaluations
    • Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • Auteur(s): Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Narrateur(s): Sean Pratt
    • Durée: 8 h et 7 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • lições atemporais sobre fortuna, ganância e felicidade
    • Auteur(s): Morgan Housel
    • Narrateur(s): Léo Senna
    • Durée: 6 h et 59 min
    • Date de publication: 2023-09-28
    • Langue: Portugais
    • Pas de évaluations
    • O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo....

    Prix courant: 20,77$ ou 1 crédit

    Prix réduit: 20,77$ ou 1 crédit

    • How to Boost It and Use It in Business and Beyond
    • Auteur(s): Pauline Brown
    • Narrateur(s): Vivienne Leheny
    • Durée: 6 h et 57 min
    • Date de publication: 2019-11-26
    • Langue: Anglais
    • 3.5 out of 5 stars 7 évaluations
    • In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • How Successful Companies Transform New Customers into Loyal Champions
    • Auteur(s): Donna Weber
    • Narrateur(s): Donna Weber
    • Durée: 5 h et 1 min
    • Date de publication: 2021-12-08
    • Langue: Anglais
    • 5 out of 5 stars 5 évaluations
    • Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • Auteur(s): Eric Siegel
    • Narrateur(s): Nicolas D. Frantela
    • Durée: 10 h et 7 min
    • Date de publication: 2015-12-30
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • 25 Behavioural Biases That Influence What We Buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2018-08-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
    • Auteur(s): Marcus Sheridan
    • Narrateur(s): Paul Boehmer
    • Durée: 6 h et 20 min
    • Date de publication: 2017-06-26
    • Langue: Anglais
    • 4.5 out of 5 stars 23 évaluations
    • They Ask You Answer is a straightforward guide to fixing your current marketing strategy....

    Prix courant: 31,16$ ou 1 crédit

    Prix réduit: 31,16$ ou 1 crédit

    • How to Build Products That Create Change
    • Auteur(s): Matt Wallaert
    • Narrateur(s): Matt Wallaert
    • Durée: 4 h et 40 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • Auteur(s): Robert Cialdini, María Serrano Giménez - translator
    • Narrateur(s): José Manuel Vieira
    • Durée: 10 h
    • Date de publication: 2023-06-08
    • Langue: Espagnol
    • 5 out of 5 stars 1 évaluation
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Prix courant: 23,30$ ou 1 crédit

    Prix réduit: 23,30$ ou 1 crédit

    • The Customer CEO Business Fable About How to Profit from the Power of Your Customers
    • Auteur(s): Chuck Wall
    • Narrateur(s): Don Hagen
    • Durée: 1 h et 37 min
    • Date de publication: 2013-12-10
    • Langue: Anglais
    • Pas de évaluations
    • Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....

    Prix courant: 7,77$ ou 1 crédit

    Prix réduit: 7,77$ ou 1 crédit

    • How Decoupling Drives Consumer Disruption
    • Auteur(s): Thales S. Teixeira, Greg Piechota
    • Narrateur(s): Tom Weitzel
    • Durée: 11 h et 14 min
    • Date de publication: 2019-02-19
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit