Consumer Marketing
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Start at the End
- How to Build Products That Create Change
- Auteur(s): Matt Wallaert
- Narrateur(s): Matt Wallaert
- Durée: 4 h et 40 min
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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Start at the End
- How to Build Products That Create Change
- Narrateur(s): Matt Wallaert
- Durée: 4 h et 40 min
- Date de publication: 2019-06-11
- Langue: Anglais
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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Prix courant: 20,40$ ou 1 crédit
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Auteur(s): Joe Girard, Stanley H. Brown
- Narrateur(s): Coralie Lesage
- Durée: 7 h et 10 min
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrateur(s): Coralie Lesage
- Durée: 7 h et 10 min
- Date de publication: 2022-09-07
- Langue: Français
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine...
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Auteur(s): Ryan Levesque
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
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As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.
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WoW ... grab your note book
- Écrit par Empowering Health Journeys le 2023-03-08
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
- Date de publication: 2019-07-02
- Langue: Anglais
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In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Auteur(s): Michael Saylor
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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A Must Read For Any Leader In Any Industry
- Écrit par Jake le 2022-07-17
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
- Date de publication: 2013-05-20
- Langue: Anglais
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Prix courant: 25,00$ ou 1 crédit
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Auteur(s): Richard H. Thaler, Cass R. Sunstein
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Hard to follow on what the author’s point is as he goes to indepth on random topics
- Écrit par Guyman le 2020-06-14
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Date de publication: 2008-07-02
- Langue: Anglais
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Prix courant: 27,82$ ou 1 crédit
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Auteur(s): John Kay, Mervyn King
- Narrateur(s): Roger Davis
- Durée: 15 h et 50 min
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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Overly technical and quite a boring read
- Écrit par Paul B le 2024-02-06
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrateur(s): Roger Davis
- Durée: 15 h et 50 min
- Date de publication: 2020-03-17
- Langue: Anglais
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....
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Prix courant: 27,83$ ou 1 crédit
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Auteur(s): Lizabeth Cohen
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
- Date de publication: 2018-06-05
- Langue: Anglais
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....
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Prix courant: 33,40$ ou 1 crédit
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Auteur(s): Elise Hu
- Narrateur(s): Elise Hu
- Durée: 8 h et 21 min
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K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.
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absolutely a must read
- Écrit par Amazon Customer le 2023-08-20
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Narrateur(s): Elise Hu
- Durée: 8 h et 21 min
- Date de publication: 2023-05-23
- Langue: Anglais
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An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....
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Prix courant: 23,99$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,53$ ou 1 crédit
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Happy Money
- The Science of Smarter Spending
- Auteur(s): Elizabeth Dunn, Michael Norton
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Useful information
- Écrit par RandyGrskovic le 2018-01-25
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Happy Money
- The Science of Smarter Spending
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Prix courant: 25,00$ ou 1 crédit
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Auteur(s): Steven J. Stein, Paul T. Bartone
- Narrateur(s): Donald Corren
- Durée: 8 h et 19 min
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Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrateur(s): Donald Corren
- Durée: 8 h et 19 min
- Date de publication: 2020-01-02
- Langue: Anglais
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Learn to embrace the 3 C's of psychological hardiness to overcome stress and increase personal growth....
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Prix courant: 22,26$ ou 1 crédit
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Auteur(s): Joseph Turow
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Date de publication: 2017-01-17
- Langue: Anglais
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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Prix courant: 20,04$ ou 1 crédit
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Auteur(s): Wayne McCulloch
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Valuable resource to understand customer success
- Écrit par S. Brooks le 2023-01-25
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
- Date de publication: 2021-12-06
- Langue: Anglais
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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Prix courant: 20,19$ ou 1 crédit
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Auteur(s): Clayton M. Christensen, Taddy Hall
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Era of ‘Jobs to be Done’
- Écrit par Mohamed le 2019-09-25
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Date de publication: 2016-10-04
- Langue: Anglais
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Prix courant: 24,46$ ou 1 crédit
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Auteur(s): Scott Jeffrey Miller
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
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One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
- Date de publication: 2021-06-22
- Langue: Anglais
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One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned.....
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Prix courant: 22,26$ ou 1 crédit
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Prix courant: 18,74$ ou 1 crédit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Version intégrale
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Au global
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Performance
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Histoire
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Time spent well
- Écrit par pg le 2022-06-07
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Prix courant: 22,26$ ou 1 crédit
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- Auteur(s): Robert L. FitzPatrick
- Narrateur(s): Robert L. FitzPatrick
- Durée: 12 h et 7 min
- Version intégrale
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Au global
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Performance
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Histoire
Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- Narrateur(s): Robert L. FitzPatrick
- Durée: 12 h et 7 min
- Date de publication: 2021-12-01
- Langue: Anglais
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Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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