Consumer Psychology

Liste de produits
    • The Psychology of Persuasion
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): Robert B. Cialdini
    • Durée: 20 h et 43 min
    • Date de publication: 2021-05-04
    • Langue: Anglais
    • 4.5 out of 5 stars 167 évaluations
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Prix courant: 43,11$ ou 1 crédit

    Prix réduit: 43,11$ ou 1 crédit

    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • Auteur(s): Gad Saad, David M. Buss - foreword
    • Narrateur(s): Matthew Josdal
    • Durée: 11 h et 21 min
    • Date de publication: 2019-12-03
    • Langue: Anglais
    • 4.5 out of 5 stars 42 évaluations
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How Marketing Ate Our Culture
    • Auteur(s): Terry O'Reilly, Mike Tennant
    • Narrateur(s): Terry O'Reilly
    • Durée: 10 h et 24 min
    • Date de publication: 2020-02-25
    • Langue: Anglais
    • 4.5 out of 5 stars 45 évaluations
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    Prix courant: 22,14$ ou 1 crédit

    Prix réduit: 22,14$ ou 1 crédit

    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • Auteur(s): Melina Palmer
    • Narrateur(s): Rachel Perry
    • Durée: 8 h et 12 min
    • Date de publication: 2021-05-11
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Remarkable Shallowness of the Improvising Brain
    • Auteur(s): Nick Chater
    • Narrateur(s): Nick Chater
    • Durée: 7 h et 26 min
    • Date de publication: 2018-11-06
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Basics
    • Auteur(s): Philip Corr, Anke Plagnol
    • Narrateur(s): Dennis Kleinman
    • Durée: 8 h et 12 min
    • Date de publication: 2018-11-27
    • Langue: Anglais
    • 4 out of 5 stars 7 évaluations
    • Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Channeling Attention for Change
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): John Bedford Lloyd
    • Durée: 9 h et 24 min
    • Date de publication: 2016-09-06
    • Langue: Anglais
    • 4.5 out of 5 stars 181 évaluations
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • Auteur(s): Bridget Brennan
    • Narrateur(s): Vanessa Daniels
    • Durée: 7 h et 22 min
    • Date de publication: 2016-10-11
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Prix courant: 30,55$ ou 1 crédit

    Prix réduit: 30,55$ ou 1 crédit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • Auteur(s): Shane O'Mara
    • Narrateur(s): Mike Cooper
    • Durée: 6 h et 51 min
    • Date de publication: 2021-05-04
    • Langue: Anglais
    • Pas de évaluations
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Prix courant: 17,12$ ou 1 crédit

    Prix réduit: 17,12$ ou 1 crédit

    • Ten Easy Rules to Make Sense of Statistics
    • Auteur(s): Tim Harford
    • Narrateur(s): Tim Harford
    • Durée: 10 h et 24 min
    • Date de publication: 2021-02-02
    • Langue: Anglais
    • 4.5 out of 5 stars 122 évaluations
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
    • Auteur(s): Graham Jones
    • Narrateur(s): Steven Menasche
    • Durée: 6 h et 31 min
    • Date de publication: 2015-08-25
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone....

    Prix courant: 33,39$ ou 1 crédit

    Prix réduit: 33,39$ ou 1 crédit

    • How We Relate to People, Products, and Companies
    • Auteur(s): Chris Malone, Susan T. Fiske
    • Narrateur(s): Sean Runnette
    • Durée: 5 h et 58 min
    • Date de publication: 2013-10-15
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Prix courant: 21,02$ ou 1 crédit

    Prix réduit: 21,02$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • Auteur(s): Adam Alter
    • Narrateur(s): Tristan Morris
    • Durée: 7 h et 18 min
    • Date de publication: 2013-03-21
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • The Hidden Forces That Shape Behavior
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 58 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 16 évaluations
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • The Unexpected Benefits of Defying Logic at Work and at Home
    • Auteur(s): Dan Ariely
    • Narrateur(s): Simon Jones
    • Durée: 8 h et 18 min
    • Date de publication: 2010-06-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • Auteur(s): James Surowiecki
    • Narrateur(s): Grover Gardner
    • Durée: 9 h et 29 min
    • Date de publication: 2004-05-19
    • Langue: Anglais
    • 4 out of 5 stars 14 évaluations
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Prix courant: 20,92$ ou 1 crédit

    Prix réduit: 20,92$ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit