Customer Marketing
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Auteur(s): John Toussaint, Kim Barnas, Emily Adams - contributor
- Narrateur(s): Kyle Tait
- Durée: 5 h et 37 min
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Narrateur(s): Kyle Tait
- Durée: 5 h et 37 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care....
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Prix courant: 22,26$ ou 1 crédit
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
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Marketing Superpowers
- Build a Brand So Good That Getting Customers Feels Like Magic
- Auteur(s): Jon Davids
- Narrateur(s): Jon Davids
- Durée: 5 h et 1 min
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WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.
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Marketing Superpowers
- Build a Brand So Good That Getting Customers Feels Like Magic
- Narrateur(s): Jon Davids
- Durée: 5 h et 1 min
- Date de publication: 2024-06-18
- Langue: Anglais
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WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them.
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Prix courant: 25,00$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Amazon Customer le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Auteur(s): Stephen Wunker, David Farber, Jessica Wattman
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
- Date de publication: 2016-11-07
- Langue: Anglais
- Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services....
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Prix courant: 27,82$ ou 1 crédit
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Auteur(s): Jill Lublin
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
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When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes.
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
- Date de publication: 2017-02-03
- Langue: Anglais
- When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you....
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Prix courant: 33,39$ ou 1 crédit
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Auteur(s): Jonathan L. S. Byrnes, John S. Wass
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
- Date de publication: 2021-08-17
- Langue: Anglais
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....
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Prix courant: 22,26$ ou 1 crédit
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92$ ou 1 crédit
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Chief Customer Officer 2.0
- How to Build Your Customer-Driven Growth Engine
- Auteur(s): Jeanne Bliss
- Narrateur(s): Christine Marshall
- Durée: 7 h et 12 min
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Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.
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Chief Customer Officer 2.0
- How to Build Your Customer-Driven Growth Engine
- Narrateur(s): Christine Marshall
- Durée: 7 h et 12 min
- Date de publication: 2023-10-17
- Langue: Anglais
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A customer experience roadmap to transform your business and culture....
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Prix courant: 22,99$ ou 1 crédit
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Auteur(s): Micah Solomon, Herve Humler - foreword
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
- Date de publication: 2024-07-30
- Langue: Anglais
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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Prix courant: 21,92$ ou 1 crédit
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Auteur(s): Iliyana Stareva
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
- Date de publication: 2018-05-21
- Langue: Anglais
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI....
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Auteur(s): Thomas Barta, Patrick Barwise
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
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The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
- Date de publication: 2021-08-11
- Langue: Anglais
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The 12 Powers of a Marketing Leader is the first research-based leadership book for marketers in the 21st century. This game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success....
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Prix courant: 22,97$ ou 1 crédit
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Auteur(s): Steve Reilly
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
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Negotiation is the middle ground between capitulation and stonewalling, a back and forth between two parties trying to reach agreement. If a price or other term is nonnegotiable, there is no give and take, just "take it or leave it". You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1. They give ground too easily, and 2. They get nothing in return.
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
- Date de publication: 2016-06-11
- Langue: Anglais
- Negotiating with Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators....
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Prix courant: 33,39$ ou 1 crédit
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Auteur(s): Shep Hyken
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
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You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top 10 customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction.
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
- Date de publication: 2014-05-12
- Langue: Anglais
- You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy....
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Prix courant: 26,82$ ou 1 crédit
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Marketing in the Moment
- The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
- Auteur(s): Michael Tasner
- Narrateur(s): Don Hagen
- Durée: 6 h et 12 min
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Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
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Marketing in the Moment
- The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
- Narrateur(s): Don Hagen
- Durée: 6 h et 12 min
- Date de publication: 2010-07-08
- Langue: Anglais
- With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from....
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Customer CEO
- How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Dana Hickox
- Durée: 6 h et 16 min
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Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt.
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Customer CEO
- How to Profit from the Power of Your Customers
- Narrateur(s): Dana Hickox
- Durée: 6 h et 16 min
- Date de publication: 2013-12-18
- Langue: Anglais
- Most companies still operate as if they control their customers....
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Auteur(s): Blake Morgan
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
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Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
- Date de publication: 2017-05-30
- Langue: Anglais
- Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before....
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Prix courant: 31,16$ ou 1 crédit
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The Intention Economy
- When Customers Take Charge
- Auteur(s): Doc Searls
- Narrateur(s): Doc Searls
- Durée: 8 h et 48 min
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While marketers look for more ways to get personal with customers, including new tricks with "big data", customers are about to get personal in their own ways, with their own tools. New customer tools will provide the engine, with Vendor Relationship Management providing the consumer counterpart to vendors’ Customer Relationship Management systems. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
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The Intention Economy
- When Customers Take Charge
- Narrateur(s): Doc Searls
- Durée: 8 h et 48 min
- Date de publication: 2012-08-17
- Langue: Anglais
- Caveat venditor - let the seller beware....
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Auteur(s): Carrie Melissa Jones, Charles Vogl
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
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It's Time to Come Together
- Écrit par Jody Harbour le 2023-03-27
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
- Date de publication: 2020-05-15
- Langue: Anglais
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships....
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Prix courant: 28,23$ ou 1 crédit
Prix réduit: 28,23$ ou 1 crédit
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Gamification Marketing for Dummies
- Auteur(s): Zarrar Chishti
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
- Version intégrale
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Au global
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Performance
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Histoire
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
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Gamification Marketing for Dummies
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
- Date de publication: 2020-12-22
- Langue: Anglais
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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