Customer Marketing
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Auteur(s): Kerry Johnson MBA PhD
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
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The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
- Date de publication: 2022-01-25
- Langue: Anglais
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The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Hybrid Sales Channel
- How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
- Auteur(s): Rich Blakeman
- Narrateur(s): Gary Regal
- Durée: 4 h et 32 min
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Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying - and your company to keep growing - you need to rethink and retool the way you're selling. You need to go "hybrid". The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have.
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The Hybrid Sales Channel
- How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
- Narrateur(s): Gary Regal
- Durée: 4 h et 32 min
- Date de publication: 2021-07-27
- Langue: Anglais
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If you want your customers to keep buying, you need to rethink and retool the way you're selling. You need to go "hybrid". The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Leading the Learning Revolution
- The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
- Auteur(s): Jeff Cobb
- Narrateur(s): Erik Synnestvedt
- Durée: 7 h et 5 min
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Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.
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Leading the Learning Revolution
- The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
- Narrateur(s): Erik Synnestvedt
- Durée: 7 h et 5 min
- Date de publication: 2013-01-15
- Langue: Anglais
- Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
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Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
- Date de publication: 2015-12-06
- Langue: Anglais
- Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Auteur(s): Kate Colbert
- Narrateur(s): Vanessa Daniels
- Durée: 6 h et 31 min
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The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.
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Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Narrateur(s): Vanessa Daniels
- Durée: 6 h et 31 min
- Date de publication: 2019-09-18
- Langue: Anglais
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For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business....
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Prix courant: 22,26$ ou 1 crédit
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The Last Link
- Closing the Gap That is Sabotaging Your Business
- Auteur(s): Gregg Crawford
- Narrateur(s): Adam Grupper
- Durée: 5 h et 11 min
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Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.
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The Last Link
- Closing the Gap That is Sabotaging Your Business
- Narrateur(s): Adam Grupper
- Durée: 5 h et 11 min
- Date de publication: 2007-07-19
- Langue: Anglais
- Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Human Sigma
- Managing the Employee-Customer Encounter
- Auteur(s): John H. Fleming Ph.D., Jim Asplund
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
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This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.
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Human Sigma
- Managing the Employee-Customer Encounter
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2016-11-29
- Langue: Anglais
- This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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A Complaint Is a Gift, 3rd Edition
- How to Learn from Critical Feedback and Recover Customer Loyalty
- Auteur(s): Janelle Barlow
- Narrateur(s): Anna Crowe
- Durée: 6 h et 28 min
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The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
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A Complaint Is a Gift, 3rd Edition
- How to Learn from Critical Feedback and Recover Customer Loyalty
- Narrateur(s): Anna Crowe
- Durée: 6 h et 28 min
- Date de publication: 2022-10-25
- Langue: Anglais
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The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research....
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Prix courant: 25,20$ ou 1 crédit
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Auteur(s): Larry Weber
- Narrateur(s): Jordan Ahnquist
- Durée: 5 h et 4 min
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Narrateur(s): Jordan Ahnquist
- Durée: 5 h et 4 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences....
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Prix courant: 17,81$ ou 1 crédit
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Auteur(s): Shawn Casemore
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
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Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
- Date de publication: 2024-08-27
- Langue: Anglais
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This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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Prix courant: 17,81$ ou 1 crédit
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Auteur(s): Yoram "Jerry" Wind, Catharine Findiesen Hays
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
- Date de publication: 2017-05-09
- Langue: Anglais
- The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption....
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Prix courant: 26,00$ ou 1 crédit
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Auteur(s): Christian Milner Nymand, Mante Kvedare
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
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The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
- Date de publication: 2021-04-13
- Langue: Anglais
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm....
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Prix courant: 17,81$ ou 1 crédit
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Auteur(s): Josh Bernoff, Ted Schadler
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 43 min
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In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 43 min
- Date de publication: 2010-09-14
- Langue: Anglais
- Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition....
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Prix courant: 30,05$ ou 1 crédit
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Auteur(s): Dekker Fraser
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
- Date de publication: 2020-07-23
- Langue: Anglais
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Prix courant: 8,71$ ou 1 crédit
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Durée: 7 h
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When you apply the StoryBrand Framework your brand will stand out. Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Durée: 7 h
- Date de publication: 2025-01-07
- Langue: Anglais
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When you apply the StoryBrand Framework your brand will stand out. Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.
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Prix courant: 23,94$ ou 1 crédit
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
- Date de publication: 2014-07-25
- Langue: Anglais
- With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it....
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Prix courant: 26,00$ ou 1 crédit
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Auteur(s): Dr. Mindy Weinstein
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
- Date de publication: 2022-12-13
- Langue: Anglais
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In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more....
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Prix courant: 22,26$ ou 1 crédit
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The Brain Audit: Why Customers Buy (And Why They Don't)
- Auteur(s): Sean D'Souza
- Narrateur(s): Sean D'Souza
- Durée: 4 h et 21 min
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The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
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Helped my consulting business
- Écrit par Rally le 2020-01-17
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The Brain Audit: Why Customers Buy (And Why They Don't)
- Narrateur(s): Sean D'Souza
- Durée: 4 h et 21 min
- Date de publication: 2015-08-21
- Langue: Anglais
- The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain....
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Prix courant: 20,10$ ou 1 crédit
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Auteur(s): Sandy Rogers, Lisa Larsen, Leena Rinne, Autres
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
- Date de publication: 2019-04-16
- Langue: Anglais
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans....
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Prix courant: 25,63$ ou 1 crédit
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62 Free Ways to Grow Your Business Profits
- Plus Dozens of Other Marketing Tactics to Attract New Customers and Keep Them Buying - And Guerrilla Marketing in Action!
- Auteur(s): Jay Conrad Levinson
- Narrateur(s): Jay Conrad Levinson
- Durée: 7 h et 38 min
- Version intégrale
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Au global
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Performance
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Histoire
62 Free Ways to Grow Your Business Profits will stimulate hundreds of breakthrough ideas for you to ponder. Quite simply, the program takes a revolutionary approach to marketing that is more powerful than any other marketing force you've ever encountered before! Jay Levinson is like a walking encyclopedia of marketing insight.
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62 Free Ways to Grow Your Business Profits
- Plus Dozens of Other Marketing Tactics to Attract New Customers and Keep Them Buying - And Guerrilla Marketing in Action!
- Narrateur(s): Jay Conrad Levinson
- Série: Nightingale-Conant: Business
- Durée: 7 h et 38 min
- Date de publication: 2015-01-06
- Langue: Anglais
- Quite simply, the program takes a revolutionary approach to marketing that is more powerful than any other marketing force you've ever encountered before....
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