Customer Marketing
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Auteur(s): Deb Duncan, Todd Duncan
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line.
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers....
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Prix courant: 7,00$ ou 1 crédit
Prix réduit: 7,00$ ou 1 crédit
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Auteur(s): Ann Handley, C. C. Chapman
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Date de publication: 2011-08-18
- Langue: Anglais
- To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Auteur(s): Mark Goulston MD
- Narrateur(s): Arthur Morey
- Durée: 7 h et 53 min
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
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Super annoyed
- Écrit par Utilisateur anonyme le 2023-12-08
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Narrateur(s): Arthur Morey
- Durée: 7 h et 53 min
- Date de publication: 2020-04-21
- Langue: Anglais
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- Auteur(s): Mike Weinberg
- Narrateur(s): Mike Weinberg
- Durée: 8 h et 1 min
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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Great reminder of the sales basics
- Écrit par Amazon Customer le 2024-03-16
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- Narrateur(s): Mike Weinberg
- Durée: 8 h et 1 min
- Date de publication: 2020-08-25
- Langue: Anglais
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Auteur(s): Brent Adamson, Matthew Dixon, Pat Spenner, Autres
- Narrateur(s): Steve Kramer
- Durée: 8 h et 40 min
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Pay attention, take notes, lead your market
- Écrit par Pnw_snapper le 2018-11-12
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrateur(s): Steve Kramer
- Durée: 8 h et 40 min
- Date de publication: 2015-09-08
- Langue: Anglais
- The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Auteur(s): Jonathan L. S. Byrnes, John S. Wass
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
- Date de publication: 2021-08-17
- Langue: Anglais
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Auteur(s): Gordon S. Linoff, Michael J.A. Berry
- Narrateur(s): Steve Menasche
- Durée: 38 h et 33 min
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrateur(s): Steve Menasche
- Durée: 38 h et 33 min
- Date de publication: 2018-12-25
- Langue: Anglais
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Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....
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Prix courant: 38,97$ ou 1 crédit
Prix réduit: 38,97$ ou 1 crédit
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Auteur(s): Jeff Toister
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Auteur(s): Matthew Pollard
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
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Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
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book review
- Écrit par Zoey le 2024-04-28
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
- Date de publication: 2018-01-04
- Langue: Anglais
- Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Auteur(s): Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrateur(s): Chloe Cannon
- Durée: 10 h et 6 min
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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The Best Book for Customer Success!
- Écrit par Utilisateur anonyme le 2022-09-28
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrateur(s): Chloe Cannon
- Durée: 10 h et 6 min
- Date de publication: 2020-07-31
- Langue: Anglais
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Lean Customer Development
- Building Products Your Customers Will Buy
- Auteur(s): Cindy Alvarez
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Date de publication: 2021-02-05
- Langue: Anglais
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Version intégrale
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Date de publication: 2012-12-11
- Langue: Anglais
- Here is the best-selling guide that created a new game plan for marketing in high-tech industries....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Auteur(s): Thales S. Teixeira, Greg Piechota
- Narrateur(s): Tom Weitzel
- Durée: 11 h et 14 min
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Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Narrateur(s): Tom Weitzel
- Durée: 11 h et 14 min
- Date de publication: 2019-02-19
- Langue: Anglais
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Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Auteur(s): Richard Abraham
- Narrateur(s): Peter Ganim
- Durée: 2 h et 55 min
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Narrateur(s): Peter Ganim
- Durée: 2 h et 55 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving"....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 4 h et 54 min
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- Narrateur(s): Joel Richards
- Durée: 4 h et 54 min
- Date de publication: 2020-10-02
- Langue: Anglais
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- Auteur(s): Isabella Villani
- Narrateur(s): Jonathan Yen
- Durée: 9 h et 4 min
- Version intégrale
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From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- Narrateur(s): Jonathan Yen
- Durée: 9 h et 4 min
- Date de publication: 2019-04-09
- Langue: Anglais
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Transform Customer Experience offers real-life insights into effective strategies for developing and implementing customer experience (CX) programs in a range of corporate, governmental, and nonprofit environments....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Version intégrale
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
- Version intégrale
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Histoire
In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
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The Challenger Sale
- Taking Control of the Customer Conversation
- Auteur(s): Matthew Dixon, Brent Adamson
- Narrateur(s): Matthew Dixon, Brent Adamson
- Durée: 5 h et 43 min
- Version intégrale
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Au global
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Performance
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Histoire
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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meh...
- Écrit par Gaff2049 le 2019-12-05
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrateur(s): Matthew Dixon, Brent Adamson
- Durée: 5 h et 43 min
- Date de publication: 2019-07-16
- Langue: Anglais
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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