Customer Marketing
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.
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Horrible!
- Écrit par Tourika le 2020-08-10
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
- Date de publication: 2020-07-17
- Langue: Anglais
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Auteur(s): Michael A. Aun
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
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Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, 95 percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more.
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ruthlessly focus on what's convenient for customers, not what's convenient for you....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Auteur(s): Ben McConnell, Jackie Huba
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
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When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
- Date de publication: 2006-01-01
- Langue: Anglais
- When customers are truly thrilled about their experience with your product, they can become "evangelists"....
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Prix courant: 28,18$ ou 1 crédit
Prix réduit: 28,18$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Version intégrale
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 24,72$ ou 1 crédit
Prix réduit: 24,72$ ou 1 crédit
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27 Tribe Secrets
- The Psychological Strategies to Attract, Convert, Engage, and Retain Customers for Life While Building a Thriving Community That Never Leaves You
- Auteur(s): Funk Roberts, Rick Tielemans, Mike Tielemans
- Narrateur(s): Michael F. Walworth
- Durée: 4 h et 12 min
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Written by Funk Roberts with Mike and Rick Tielemans, known as The Tribe Guys, this book draws on decades of combined experience and deep research into what makes communities so powerful. Mike and Rick dedicated years to studying the positive aspects of cult psychology and human behavior, uncovering timeless principles that drive loyalty, connection, and influence. By applying these 27 secrets, the team built Funk Roberts' Over 40 Alpha Membership into a $3.5 million success, and Funk has helped build other multi-six-figure Tribe-based businesses.
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27 Tribe Secrets
- The Psychological Strategies to Attract, Convert, Engage, and Retain Customers for Life While Building a Thriving Community That Never Leaves You
- Narrateur(s): Michael F. Walworth
- Durée: 4 h et 12 min
- Date de publication: 2025-03-14
- Langue: Anglais
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Written by Funk Roberts with Mike and Rick Tielemans, known as The Tribe Guys, this book draws on decades of combined experience and deep research into what makes communities so powerful.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Leading the Learning Revolution
- The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
- Auteur(s): Jeff Cobb
- Narrateur(s): Erik Synnestvedt
- Durée: 7 h et 5 min
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Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.
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Leading the Learning Revolution
- The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
- Narrateur(s): Erik Synnestvedt
- Durée: 7 h et 5 min
- Date de publication: 2013-01-15
- Langue: Anglais
- Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Version abrégée
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Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Date de publication: 2008-04-29
- Langue: Anglais
- Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle....
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Prix courant: 32,00$ ou 1 crédit
Prix réduit: 32,00$ ou 1 crédit
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Auteur(s): Fred Reichheld, Rob Markey
- Narrateur(s): Walter Dixon
- Durée: 8 h
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrateur(s): Walter Dixon
- Durée: 8 h
- Date de publication: 2011-11-07
- Langue: Anglais
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Auteur(s): Russell Glass, Sean Callahan
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The Big Data-Driven Business makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Auteur(s): Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrateur(s): David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Durée: 8 h et 26 min
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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Awful
- Écrit par Stephanie Kyres le 2020-06-05
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrateur(s): David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Durée: 8 h et 26 min
- Date de publication: 2020-01-07
- Langue: Anglais
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Customer Relationship Marketing
- Auteur(s): ICI
- Narrateur(s): William Bahl
- Durée: 1 h et 2 min
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Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have the connection and trust with you, not that they need the product alone. This is very important to understand.
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Customer Relationship Marketing
- Narrateur(s): William Bahl
- Durée: 1 h et 2 min
- Date de publication: 2018-01-04
- Langue: Anglais
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Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Auteur(s): Peter Kozodoy, Sharon Lechter - foreword
- Narrateur(s): Peter Kozodoy, Coleen Marlo
- Durée: 8 h et 58 min
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrateur(s): Peter Kozodoy, Coleen Marlo
- Durée: 8 h et 58 min
- Date de publication: 2020-12-29
- Langue: Anglais
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Auteur(s): Blake Morgan
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
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With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
- Date de publication: 2019-10-29
- Langue: Anglais
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In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
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Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Date de publication: 2018-11-13
- Langue: Anglais
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This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Auteur(s): Paul Gillin, Eric Schwartzman
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
- Version intégrale
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This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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The first book devoted entirely to B2B social marketing....
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Prix courant: 22,26$ ou 1 crédit
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Auteur(s): Jeff Gothelf, Josh Seiden
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
- Version intégrale
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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à New way to adapt in your organizatuin
- Écrit par Utilisateur anonyme le 2023-10-15
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
- Date de publication: 2019-12-10
- Langue: Anglais
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Prix courant: 22,26$ ou 1 crédit
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Version intégrale
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Auteur(s): Anne Janzer
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
- Version intégrale
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Au global
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Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
- Date de publication: 2017-05-16
- Langue: Anglais
- Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things....
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Prix courant: 15,61$ ou 1 crédit
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Auteur(s): Jeff Toister
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
- Version intégrale
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Au global
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Performance
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Histoire
The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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