English Research

Writing a short book for children ought to be easy, right? Not if you don't know what you're doing. The picture book is an art form with a definite blueprint, and you deviate from it at your peril. Like all of the writing lessons from the Front books, this book is brief. There are other books with philosophies and backgrounds and lots of full color illustrations on glossy pages, and this isn’t one of them.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

Here are the devastating revelations that triggered a crisis within the Catholic Church. Here is the truth about the scores of abusive priests who preyed upon innocent children and the cabal of senior church officials who covered up their crimes. Here is the trail of "hush money" that the Catholic Church secretly paid to buy victims' silence - deeds that left millions of the faithful in the US and around the world shocked, angry, and confused.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

In How to Write an Excellent Personal Statement, Quincy Washington, an alumnus of the London School of Economics and the Founder of PlaceCoach—a trusted leader for university applications—guides you along each step of the writing process for your college admissions essay. You will benefit from insider knowledge and tips, as well as real-life examples from students’ personal statements and college admissions essays.

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In Help! For Writers, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers 10 short solutions to each problem.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

In Sometimes the Magic Works, New York Times best-selling author Terry Brooks shares his secrets for creating unusual, memorable fiction. Spanning topics from the importance of daydreaming to the necessity of writing an outline, from the fine art of showing instead of merely telling to creating believable characters who make readers care what happens to them, Brooks draws upon his own experiences, hard lessons learned, and delightful discoveries made.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

Over the course of the past twenty-five years, Julia Cameron has taught thousands of artists and aspiring artists how to unblock wellsprings of creativity. And time and again she has noticed an interesting thing: Often when her students uncover their creative selves they also undergo a surprising physical transformation - invigorated by their work, they slim down. In The Writing Diet, Cameron illuminates the relationship between creativity and eating to reveal a crucial equation: Creativity can block overeating.

Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a text to see how meaning is actually being made. In The Art of X-Ray Reading, Clark invites you to don your X-ray reading glasses and join him on a guided tour through some of the most exquisite and masterful literary works of all time, from The Great Gatsby to Lolita to The Bluest Eye and many more.

The best stories linger in the hearts and minds of readers for decades. These tales gain their power through plots that connect with the audience on both an emotional and intellectual level. Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then reveals how to use these plots effectively in your own work.

The first set of an extraordinary collection of 10 sets of personal letters written by Lord Chesterfield to his illegitimate son, young Philip Stanhope, then living abroad with his tutor to further his education. His Lordship, later secretary of state, hoped that his son would follow in his footsetps and took endless pains to instruct him on the essential and finer beharioral traits of a the aristocracy, which might lead him to such dizzying heights.

We’re looking forward to guiding you through what we know can be a rather overwhelming experience—but with the right knowledge and chutzpah you’ll see that self-publishing is one of the most thrilling and meaningful journeys a writer can take. I’m Janita, and I’m going to teach you the lessons I’ve learned over the past ten years in the independent publishing industry.

Rand takes listeners step by step through the writing process, providing insightful observations and invaluable techniques along the way. She discusses the psychological aspects of writing and the roles played by the conscious and subconscious mind. She talks about articles and books, explaining how to select a subject and theme, how to identify your audience, and how to write the first draft.

Your most potent writer's tool is your own mind, Natalie Goldberg says. From there springs the detail and truth that give your written words power and authenticity. Now this best-selling author introduces you to the pleasure of creating vivid memoirs of your own with Old Friend from Far Away.

Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself.