Marketing Behavior Change

Liste de produits
    • Applying Psychology and Behavioral Economics
    • Auteur(s): Stephen Wendel
    • Narrateur(s): Danny Hughes
    • Durée: 12 h et 46 min
    • Date de publication: 2023-07-25
    • Langue: Anglais
    • Pas de évaluations
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Date de publication: 2018-11-13
    • Langue: Anglais
    • 4.5 out of 5 stars 568 évaluations
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Channeling Attention for Change
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): John Bedford Lloyd
    • Durée: 9 h et 24 min
    • Date de publication: 2016-09-06
    • Langue: Anglais
    • 4.5 out of 5 stars 181 évaluations
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Leadership Behavior Strategies for Continuous Improvement in Healthcare
    • Auteur(s): John Toussaint, Kim Barnas, Emily Adams - contributor
    • Narrateur(s): Kyle Tait
    • Durée: 5 h et 37 min
    • Date de publication: 2021-07-14
    • Langue: Anglais
    • Pas de évaluations
    • Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How to Change Anyone's Mind
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs, Fred Irby
    • Durée: 6 h et 46 min
    • Date de publication: 2020-03-10
    • Langue: Anglais
    • 4.5 out of 5 stars 46 évaluations
    • Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • The Need for Collective Change: Colonialism, Climate Change, and Consumerism
    • Auteur(s): Aja Barber
    • Narrateur(s): Aja Barber
    • Durée: 8 h et 17 min
    • Date de publication: 2021-10-05
    • Langue: Anglais
    • 4 out of 5 stars 9 évaluations
    • A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....

    Prix courant: 25,23$ ou 1 crédit

    Prix réduit: 25,23$ ou 1 crédit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • Auteur(s): Shane O'Mara
    • Narrateur(s): Mike Cooper
    • Durée: 6 h et 51 min
    • Date de publication: 2021-05-04
    • Langue: Anglais
    • Pas de évaluations
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Prix courant: 17,12$ ou 1 crédit

    Prix réduit: 17,12$ ou 1 crédit

    • How to Build Products That Create Change
    • Auteur(s): Matt Wallaert
    • Narrateur(s): Matt Wallaert
    • Durée: 4 h et 40 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • How Mobile Intelligence Will Change Everything
    • Auteur(s): Michael Saylor
    • Narrateur(s): LJ Ganser
    • Durée: 8 h et 43 min
    • Date de publication: 2013-05-20
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Gen Z Will Change the Future of Business—and What to Do About It
    • Auteur(s): Jason R. Dorsey, Denise Villa
    • Narrateur(s): Jason R. Dorsey, Denise Villa
    • Durée: 9 h et 28 min
    • Date de publication: 2020-09-22
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters....

    Prix courant: 31,46$ ou 1 crédit

    Prix réduit: 31,46$ ou 1 crédit

    • The Power to Change Minds and Behavior and Stay Ahead of the Competition
    • Auteur(s): Andrea Coville, Paul B. Brown
    • Narrateur(s): Karen Saltus
    • Durée: 3 h et 15 min
    • Date de publication: 2014-08-26
    • Langue: Anglais
    • Pas de évaluations
    • Relevance takes us through the dimensions of relevance in order to find the starting point on the Relevance Scale: where we are and where to go from here....

    Prix courant: 21,00$ ou 1 crédit

    Prix réduit: 21,00$ ou 1 crédit

    • Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
    • Auteur(s): James I. Bond
    • Narrateur(s): Jonny Unitus
    • Durée: 4 h et 46 min
    • Date de publication: 2022-11-06
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • How It Will Be Created and How It Will Change Our Lives
    • Auteur(s): Alvin Toffler, Heidi Toffler
    • Narrateur(s): Kevin Gray, Laura Dean
    • Durée: 9 h et 46 min
    • Date de publication: 2006-04-19
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing....

    Prix courant: 23,29$ ou 1 crédit

    Prix réduit: 23,29$ ou 1 crédit

    • How It Will Be Created and How It Will Change Our Lives
    • Auteur(s): Alvin Toffler, Heidi Toffler
    • Narrateur(s): Melissa Edris
    • Durée: 16 h et 14 min
    • Date de publication: 2006-05-01
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how....

    Prix courant: 29,14$ ou 1 crédit

    Prix réduit: 29,14$ ou 1 crédit

    • How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
    • Auteur(s): Tanja Hester
    • Narrateur(s): Tanja Hester
    • Durée: 9 h et 8 min
    • Date de publication: 2021-11-23
    • Langue: Anglais
    • Pas de évaluations
    • Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How to Change Mass Behaviour by Harnessing Our True Nature
    • Auteur(s): Mark Earls
    • Narrateur(s): Dennis Holland
    • Durée: 12 h et 50 min
    • Date de publication: 2020-07-10
    • Langue: Anglais
    • Pas de évaluations
    • The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • Small Changes That Guarantee Relevance and Build Sustainable Success
    • Auteur(s): Susan Solovic, Ray Manley
    • Narrateur(s): Cassandra Campbell
    • Durée: 7 h et 37 min
    • Date de publication: 2018-02-20
    • Langue: Anglais
    • Pas de évaluations
    • Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? Find out....

    Prix courant: 25,05$ ou 1 crédit

    Prix réduit: 25,05$ ou 1 crédit

    • Why We Feel Like Change Happens Faster Now, and What to Do About It
    • Auteur(s): Tom Cheesewright
    • Narrateur(s): Tom Cheesewright
    • Durée: 4 h et 20 min
    • Date de publication: 2021-08-24
    • Langue: Anglais
    • Pas de évaluations
    • We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
    • Auteur(s): Jonah Berger
    • Narrateur(s): Bobby Sánchez
    • Durée: 8 h et 51 min
    • Date de publication: 2022-07-27
    • Langue: Espagnol
    • Pas de évaluations
    • Aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Learn how by Changing Habits of Mind Can Change Your Life
    • Auteur(s): Dubl B Marketing
    • Narrateur(s): CJ Mullin
    • Durée: 25 min
    • Date de publication: 2021-07-27
    • Langue: Anglais
    • Pas de évaluations
    • This is a book that will truly change one’s life if the information learned is applied. There will be a step-by-step process on exactly what to do for a 30-90 day period with goal setting....

    Prix courant: 4,95$ ou 1 crédit

    Prix réduit: 4,95$ ou 1 crédit