Marketing Psychology
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Influence, New and Expanded
- The Psychology of Persuasion
- Auteur(s): Robert B. Cialdini
- Narrateur(s): Robert B. Cialdini
- Durée: 20 h et 43 min
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Needs to be narrated by someone else
- Écrit par Amazon Customer le 2021-12-28
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrateur(s): Robert B. Cialdini
- Durée: 20 h et 43 min
- Date de publication: 2021-05-04
- Langue: Anglais
- In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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Prix courant: 43,11$ ou 1 crédit
Prix réduit: 43,11$ ou 1 crédit
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 6 h et 18 min
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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best book on selling of all time.
- Écrit par tristan le 2019-07-09
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- Narrateur(s): Brian Tracy
- Durée: 6 h et 18 min
- Date de publication: 2012-12-30
- Langue: Anglais
- The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Revenge of the Tipping Point
- Overstories, Superspreaders, and the Rise of Social Engineering
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Malcolm Gladwell
- Durée: 8 h et 25 min
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Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering
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Grasping for relevance
- Écrit par Tickle trunk le 2024-11-08
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Revenge of the Tipping Point
- Overstories, Superspreaders, and the Rise of Social Engineering
- Narrateur(s): Malcolm Gladwell
- Durée: 8 h et 25 min
- Date de publication: 2024-10-01
- Langue: Anglais
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A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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The Psychology of Selling
- The Art of Closing Sales
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 5 h et 19 min
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How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
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Every sales persons bible
- Écrit par Chia Yu Chang le 2019-07-10
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The Psychology of Selling
- The Art of Closing Sales
- Narrateur(s): Brian Tracy
- Série: Nightingale-Conant: Sales Training
- Durée: 5 h et 19 min
- Date de publication: 2014-10-14
- Langue: Anglais
- How would you like to triple your income in just 12 months?...
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Prix courant: 43,38$ ou 1 crédit
Prix réduit: 43,38$ ou 1 crédit
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The Tipping Point
- How Little Things Can Make a Big Difference
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Malcolm Gladwell
- Durée: 8 h et 34 min
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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A book by a guy who follows his own advice
- Écrit par Jeff Alpaugh le 2018-03-14
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrateur(s): Malcolm Gladwell
- Durée: 8 h et 34 min
- Date de publication: 2007-04-03
- Langue: Anglais
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Auteur(s): Melina Palmer
- Narrateur(s): Rachel Perry
- Durée: 8 h et 12 min
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Love this topic!
- Écrit par Amazon Customer le 2024-06-27
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrateur(s): Rachel Perry
- Durée: 8 h et 12 min
- Date de publication: 2021-05-11
- Langue: Anglais
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Auteur(s): Gad Saad, David M. Buss - foreword
- Narrateur(s): Matthew Josdal
- Durée: 11 h et 21 min
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).
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Disappointed by certain opinions.
- Écrit par Utilisateur anonyme le 2023-11-18
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Narrateur(s): Matthew Josdal
- Durée: 11 h et 21 min
- Date de publication: 2019-12-03
- Langue: Anglais
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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Auteur(s): Claire Diaz-Ortiz, Donald Miller - foreword
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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It's a good one
- Écrit par Mr Harries le 2020-02-21
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
- Date de publication: 2019-10-22
- Langue: Anglais
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Auteur(s): Donald Miller, Dr. J.J. Peterson
- Narrateur(s): Donald Miller, Dr. J.J. Peterson
- Durée: 4 h et 19 min
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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Great, as expected
- Écrit par Brandon Goodwin le 2021-02-17
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrateur(s): Donald Miller, Dr. J.J. Peterson
- Série: Made Simple Series
- Durée: 4 h et 19 min
- Date de publication: 2020-03-17
- Langue: Anglais
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Sell It Like Serhant
- How to Sell More, Earn More, and Become the Ultimate Sales Machine
- Auteur(s): Ryan Serhant
- Narrateur(s): Ryan Serhant
- Durée: 6 h et 13 min
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Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.
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Serhant Needs to Put Out More Books!
- Écrit par Amazon Customer le 2019-04-10
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Sell It Like Serhant
- How to Sell More, Earn More, and Become the Ultimate Sales Machine
- Narrateur(s): Ryan Serhant
- Durée: 6 h et 13 min
- Date de publication: 2018-09-18
- Langue: Anglais
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Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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Marketing for Dummies, 6th Edition
- Auteur(s): Jeanette McMurtry MBA
- Narrateur(s): Gina Marie Davies
- Durée: 16 h et 41 min
- Version intégrale
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
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Marketing for Dummies, 6th Edition
- Narrateur(s): Gina Marie Davies
- Durée: 16 h et 41 min
- Date de publication: 2022-12-20
- Langue: Anglais
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Amazon FBA 2024
- $15,000/Month Guide To Escape Your 9 - 5 Job And Build An Successful Private Label E-Commerce Business From Home
- Auteur(s): Michael Stone
- Narrateur(s): Tom Brooks
- Durée: 3 h et 1 min
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The Amazon FBA wholesale business is a lucrative eCommerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace.
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Very organised information to act
- Écrit par Navjot le 2022-10-12
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Amazon FBA 2024
- $15,000/Month Guide To Escape Your 9 - 5 Job And Build An Successful Private Label E-Commerce Business From Home
- Narrateur(s): Tom Brooks
- Série: E-commerce Business Marketing, Livre 1
- Durée: 3 h et 1 min
- Date de publication: 2021-11-12
- Langue: Anglais
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The Amazon FBA wholesale business is a lucrative eCommerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Selling Boldly
- Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
- Auteur(s): Alex Goldfayn
- Narrateur(s): Shawn Compton
- Durée: 6 h et 22 min
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If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology that are transforming how we work and succeed. Selling Boldly is the first audiobook that leverages positive psychology to help you sell more.
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Selling Boldly
- Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
- Narrateur(s): Shawn Compton
- Durée: 6 h et 22 min
- Date de publication: 2019-02-12
- Langue: Anglais
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If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Auteur(s): Drew Eric Whitman
- Narrateur(s): Johnny Heller
- Durée: 6 h et 17 min
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Only book I've ever read multiple times
- Écrit par Mike le 2018-02-22
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrateur(s): Johnny Heller
- Durée: 6 h et 17 min
- Date de publication: 2017-05-12
- Langue: Anglais
- You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....
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Prix courant: 20,15$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Version intégrale
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Rory Sutherland's narration is truly special
- Écrit par Shane Duquette le 2020-04-29
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
- Date de publication: 2019-05-07
- Langue: Anglais
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Version intégrale
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Au global
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Performance
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Histoire
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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too much fluff
- Écrit par Par le 2021-06-22
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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Date de publication: 2006-12-18
- Langue: Anglais
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Influence Is Your Superpower
- The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
- Auteur(s): Zoe Chance
- Narrateur(s): Zoe Chance
- Durée: 7 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.
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everything else is 2nd
- Écrit par derrick j campbell le 2022-02-27
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Influence Is Your Superpower
- The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
- Narrateur(s): Zoe Chance
- Durée: 7 h et 10 min
- Date de publication: 2022-02-01
- Langue: Anglais
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Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class.
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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