Marketing Psychology

Liste de produits
    • 10 Rules for Building the Killer Brand
    • Auteur(s): David D'Alessandro, Michele Owens
    • Narrateur(s): Grover Gardner
    • Durée: 4 h et 14 min
    • Date de publication: 2022-03-21
    • Langue: Anglais
    • Pas de évaluations
    • In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market....

    Prix courant: 15,45$ ou 1 crédit

    Prix réduit: 15,45$ ou 1 crédit

    • Channeling Attention for Change
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): John Bedford Lloyd
    • Durée: 9 h et 24 min
    • Date de publication: 2016-09-06
    • Langue: Anglais
    • 4.5 out of 5 stars 182 évaluations
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • The Surprising Truth about Moving Others
    • Auteur(s): Daniel H. Pink
    • Narrateur(s): Daniel H. Pink
    • Durée: 6 h et 6 min
    • Date de publication: 2012-12-31
    • Langue: Anglais
    • 4.5 out of 5 stars 201 évaluations
    • From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • How Marketing Ate Our Culture
    • Auteur(s): Terry O'Reilly, Mike Tennant
    • Narrateur(s): Terry O'Reilly
    • Durée: 10 h et 24 min
    • Date de publication: 2020-02-25
    • Langue: Anglais
    • 4.5 out of 5 stars 45 évaluations
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    Prix courant: 22,14$ ou 1 crédit

    Prix réduit: 22,14$ ou 1 crédit

    • Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion
    • Auteur(s): Leonard Moore
    • Narrateur(s): KC Wayman
    • Durée: 3 h et 27 min
    • Date de publication: 2019-07-09
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

  • Prix courant: 16,05$ ou 1 crédit

    Prix réduit: 16,05$ ou 1 crédit

    • The Art of Making and Marketing Work That Lasts
    • Auteur(s): Ryan Holiday
    • Narrateur(s): Ryan Holiday
    • Durée: 7 h
    • Date de publication: 2017-07-18
    • Langue: Anglais
    • 4.5 out of 5 stars 57 évaluations
    • How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • 50 Scientifically Proven Ways to Be Persuasive
    • Auteur(s): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrateur(s): Blair Hardman
    • Durée: 5 h et 22 min
    • Date de publication: 2009-02-17
    • Langue: Anglais
    • 3 out of 5 stars 8 évaluations
    • Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • The Power Behind What We Buy, What We Do, and Who We Want to Be
    • Auteur(s): Marcus Collins
    • Narrateur(s): Cary Hite
    • Durée: 9 h et 32 min
    • Date de publication: 2023-05-02
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.

    Prix courant: 28,27$ ou 1 crédit

    Prix réduit: 28,27$ ou 1 crédit

    • Auteur(s): Malcolm Gladwell
    • Narrateur(s): Malcolm Gladwell
    • Durée: 3 h et 4 min
    • Date de publication: 2006-04-01
    • Langue: Anglais
    • 4.5 out of 5 stars 35 évaluations
    • Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

    Prix courant: 19,18$ ou 1 crédit

    Prix réduit: 19,18$ ou 1 crédit

  • Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • Are You Indispensable?
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 8 h et 19 min
    • Date de publication: 2010-01-26
    • Langue: Anglais
    • 4.5 out of 5 stars 184 évaluations
    • The best-selling author of Tribes and The Dip returns with his most powerful book yet....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • The Hidden Forces That Shape Behavior
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 58 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 16 évaluations
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
    • Auteur(s): Patrick Lencioni
    • Narrateur(s): Dan Woren
    • Durée: 4 h et 17 min
    • Date de publication: 2010-02-23
    • Langue: Anglais
    • 5 out of 5 stars 73 évaluations
    • This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 4.5 out of 5 stars 13 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit