New Business

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

Finally, a book that speaks to the heart of small business struggles! Small Business, Big Opportunity is a beacon of hope for entrepreneurs drowning in overwhelm. Beverlee’s expertise shines through as she provides actionable strategies to streamline operations, empower your team, and finally make sense of your numbers.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

Originally published in 1928, this book has changed the lives of millions of people in the years that have passed. Hill interviewed numerous industrial giants of his day - from Andrew Carnegie to Thomas Edison and J.P. Morgan - and distilled what he learned into the 15 lessons that compose The Law of Success. The lessons range in topic from the importance of organized planning and imagination to the power of desire, but each is aimed at creating a new reality of abundance and prosperity.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

The New York Times bestselling author and entrepreneur investigates what would happen if a new financial world order took hold, one in which global elites own everything and you own nothing—and yet you are somehow happy. In You Will Own Nothing¸ Roth reveals how the agendas of Wall Street, world governments, international organizations, socialist activists, and multinational corporations like Blackrock all work together to reduce the power of the dollar and prevent millions of Americans from taking control of their wealth.

It is hard to change almost a lifetime of your organization’s thinking about safety in the traditional way and it is really difficult to change your organization’s history of bureaucracy that continues to reinforce the traditional safety definitions and metrics our organizations have used for many years. Let’s face it, change even for the better is hard to do. Doing Safety Differently is a discussion between two friends on what they have learned by watching organizations around the world change the way they do work.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Over a decade ago, Martin Seligman charted a new approach to living with "flexible optimism". Now, in his most stimulating and persuasive book to date, the best-selling author of Learned Optimism introduces the revolutionary, scientifically based idea of "Positive Psychology". Positive Psychology focuses on strengths rather than weaknesses, asserting that happiness is not the result of good genes or luck.

A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.

Conklin’s audiobook is an interesting and informal discussion with the listener about the five principles of human performance; principle by principle, section by section. These five theories about how humans perform in organizations are principles, the building blocks of human performance, through which we have established a new way to think about safety and reliability in our worlds...and changing the way we think about work is a vital step toward improvement.

Post-pandemic, how awkward or anxious do you feel when walking into a room of strangers at social or professional settings? It's now extremely common everywhere. This audiobook will help you with so many practical tips and techniques. Do you brighten a room when you walk in - or when you leave? What mistakes do you unwittingly make when meeting and greeting new people? This short, succinct and easy-to-listen to audiobook of pocket wisdom offers answers to those questions and many more. Scarlett (22), London.

Instead of out-drafting, out-signing, and out-trading their rivals, baseball's best minds have turned to out-developing opponents, gaining greater edges than ever by perfecting prospects and eking extra runs out of older athletes who were once written off. Lindbergh and Sawchik take us inside the transformation of former fringe hitters into home-run kings, show how washed-up pitchers have emerged as aces, and document how coaching and scouting are being turned upside down. The MVP Machine charts the future of a sport and offers a lesson that goes beyond baseball.

Most of us believe that our happiness depends on the outside world - and that by solving our problems, improving our relationships, or achieving success, we will find contentment. In You Can Be Happy No Matter What, Dr. Richard Carlson shows that happiness has nothing to do with forces beyond our control. His simple and practical guide teaches 5 principles for discovering a new mode of living that doesn't repress natural emotions, yet where feelings and thoughts don't overwhelm us.

The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Ben Mezrich's 2009 best seller, The Accidental Billionaires, is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.

Break into the dynamic world of outdoor advertising with 'How to Start a Home-Based Billboard Advertising Business.' This comprehensive guide takes you through the essentials of launching and running a billboard advertising business from the comfort of your home. Whether you're a marketing enthusiast or an entrepreneur looking for new opportunities, this book equips you with practical insights on setting up your business, securing prime locations, acquiring clients, and expanding your offerings.

Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.