New Science

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Too many CEOs tell a simple story about the future of work: If a machine can do what you do, your job will be automated. They envision everyone from doctors to soldiers rendered superfluous by ever-more-powerful AI. They offer stark alternatives: Make robots, or be replaced by them. Another story is possible. In virtually every walk of life, robotic systems can make labor more valuable, not less. Frank Pasquale tells the story of nurses, teachers, designers, and others who partner with technologists, rather than meekly serving as data sources for their computerized replacements.

This first complete account of the Lakota Indians traces their rich and often surprising history from the early 16th to the early 21st century. Pekka Hämäläinen explores the Lakotas' roots as marginal hunter-gatherers and reveals how they reinvented themselves twice: first as a river people who dominated the Missouri Valley, America's great commercial artery, and then - in what was America's first sweeping westward expansion - as a horse people who ruled supreme on the vast high plains.

Our trio of madcap mercenaries have brought peace to Mugh-9, but it turns out that peace is bad for business. What is a merc to do but head out into the galaxy and find some work? There’s always someone in need of a steady hand, a strong arm, and a propensity toward violence, right? Our trio hit the jackpot when they are approached by a representative from a crumbling regime.

In the past the elders had encyclopaedic memories. They could name all the animals and plants across the landscape and the stars in the sky, too. Yet most of us struggle to memorise more than a short poem. Using traditional Aboriginal Australian songlines as the key, Lynne Kelly has identified the powerful memory technique used by indigenous people around the world.

In 2014, the world witnessed the start of a mysterious series of cyberattacks. Targeting American utility companies, NATO, and electric grids in Eastern Europe, the strikes grew ever more brazen. They culminated in the summer of 2017, when the malware known as NotPetya was unleashed, penetrating, disrupting, and paralyzing some of the world's largest businesses—from drug manufacturers to software developers to shipping companies. At the attack's epicenter in Ukraine, ATMs froze. The railway and postal systems shut down. Hospitals went dark.

Just about every human being knows how to listen to music, but what does it take to make music? Is musicality something we are born with? Or a skill that anyone can develop at any time? If you don't start piano at the age of six, is there any hope? Is skill learning best left to children or can anyone reinvent him-or herself at any time?

Fourteen years have passed since the virus ripped through the global population, crushing the modern world and leaving the cities crawling with the infected. The immune who survived the violence of the collapse fled to remote havens like Balmorhea, a tiny town in the desert of Far West Texas.

We work because we have to, but also because we like it: from hunting-gathering over 700,000 years ago to the present era of zoom meetings, humans have always worked to make the world around them serve their needs. Jan Lucassen provides an inclusive history of humanity's busy labor throughout the ages. Spanning China, India, Africa, the Americas, and Europe, Lucassen looks at the ways in which humanity organizes work: in the household, the tribe, the city, and the state.

Why Animals Talk is an exhilarating journey through the untamed world of animal communication. Following his international bestseller, The Zoologist’s Guide to the Galaxy, acclaimed zoologist Arik Kershenbaum draws on extensive original research to reveal how many of the animal kingdom’s most seemingly confusing or untranslatable signals are in fact logical and consistent—and not that different from our own.

Shortly after moving to Salem, Massachusetts, Max Dennison finds himself in hot water when he accidentally releases a coven of witches from the afterlife. Max, his sister, and his new friends must find a way to stop the witches from carrying out their evil plan. Twenty-five years later, Max and Allison's 17-year-old daughter, Poppy, finds herself face-to-face with the Sanderson sisters in all their sinister glory. When Halloween celebrations don't quite go as planned, it's a race against time as Poppy and her friends fight to save her family and all of Salem from the witches' latest vile scheme.

An AI calling itself Schema has assimilated Earth into its System. As a consequence, everyone gained access to status screens, power-ups, and skills. This AI turned these concepts from fiction to fact. It's easy to become intoxicated with leveling up and becoming stronger. To some, it's too good to be true, like living out a dream. For Daniel, however, it's closer to a nightmare.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

Who gets to shape the narrative of our times? The current moment is a battle royale over that foundational power, one in which women, people of color, and non-straight people are telling other versions, and white people and men (and particularly, white men) are trying to hang onto the old versions and their own centrality. In Whose Story Is This?, Rebecca Solnit appraises what's emerging, why it matters, and what the obstacles are.

As the Jedi and the Republic focus on internal struggles, a new threat surfaces beyond the farthest reaches of the Outer Rim. An enemy appears from outside known space, bearing weapons and technology unlike anything New Republic scientists have ever seen. Suddenly, Luke, Mara, Leia, Han Solo, and Chewbacca, along with their children, are thrust again into battle. But this time, all their courage, sacrifice, and even the power of the Force itself, may not be enough.

For decades, modern medicine has predominantly focused on restoring health to a conventionally “normal” state for our age and medical history. But shouldn’t we aim to go beyond normal? Whether you’re twenty or eighty years old, have experienced a stroke, battle PTSD, or want to excel as an athlete or top executive, recent breakthroughs in molecular biology have granted us the means not just to repair but to enhance our physical and mental capacities.

Take one wizard - that's me - add a hot female vampire, give them a nice place in the country and what do you get? Paradise. Heaven on earth. So, of course, someone decided to go spoil it. No, it wasn't me, not this time. The Hidden world is in chaos, and apparently I'm the one that's supposed to deal with it! Smart trolls, even smarter vampires - and not the nice ones like Kate - witches on the rampage, inebriated gremlins, and imps intent on causing nuclear Armageddon, they have all combined to ruin my perfect life.

They say John Maynard Keynes called gold a "barbarous relic." They say there isn’t enough gold to support finance and commerce. They say the gold supply can’t increase fast enough to support world growth. They’re wrong. In this bold manifesto, best-selling author and eco­nomic commentator James Rickards steps forward to defend gold — as both an irreplaceable store of wealth and a standard for currency.

Intuition has saved lives and averted disasters, and it also lies behind countless innovative decisions. Steve Jobs, for one, regularly relied on his intuition in making business decisions at Apple. Some people use intuition more readily than others but anyone can learn to develop and trust it. The key is ensuring that certain conditions are met so as to avoid the pitfalls. Neuroscientist Joel Pearson has identified five essential rules for using intuition, easily remembered by the acronym SMILE.

What accounts for the remarkable ability to get inside another person's head - to know what they're thinking and feeling? "Mind reading" is the very heart of what it means to be human, creating a bridge between self and others that is fundamental to the development of culture and society. But until recently, scientists didn't understand what in the brain makes it possible. This has all changed in the last decade.