Social Business

Teaching you how to make people like you, how to win people to your way of thinking, and how to change people without arousing resentment, Dale Carnegie's How to Win Friends and Influence People is one of the most groundbreaking and best-selling self-help tomes of all time. The time-tested advice that has carried millions of people up the ladder of success in their business and personal lives is a must-listen for the 21st century.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

Let's face it: We all know people who are irrational. No matter how hard you try to reason with them, it never works. So what's the solution? How do you talk to someone who's out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears? In his book Just Listen, Mark Goulston shared his best-selling formula for getting through to the resistant people in your life. Now he brings his communication magic to the most difficult group of all - the downright irrational.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.

From an era when 'self-help' books had genuine depth, Dale Carnegie's How to Win Friends and Influence People has influenced the world. No book in the self-help category matters more than this one. Learning to relate to people in the ways Carnegie instructs will help you personally as well as professionally. This book is a classic because Carnegie teaches timeless truths in timeless ways. This is a condensation of the original book.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

This is a book for working women and mothers who are ready to release the culturally inherited belief that their worth is equal to their productivity, and instead create a personal and professional life that's based on presence, meaning, and joy. As opposed to focusing on "fitting it all in", time management, and leaning in, as so many books geared at ambitious women do, this book embraces the notion that through doing less women can have - and be - more.

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Since 1946, Henry Hazlitt's best-selling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly - or what we should do when they stumble. In Economics in Two Lessons, John Quiggin teaches both lessons, offering a masterful introduction to the key ideas behind the successes - and failures - of free markets.

An incisive, groundbreaking book that examines how a biological concept of race is a myth that promotes inequality in a supposedly "post-racial" era. Though the Human Genome Project proved that human beings are not naturally divided by race, the emerging fields of personalized medicine, reproductive technologies, genetic genealogy, and DNA databanks are attempting to resuscitate race as a biological category written in our genes.

The economic ground is shifting beneath our feet. The world is becoming more volatile, and people are understandably worried about their financial futures. In this urgent and accessible guide to the crises and opportunities that lie ahead, economist and former Governor of the Bank of Canada Stephen Poloz maps out the powerful tectonic forces that are shaping our future, and the ideas that will allow us to master them.

The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men". John Perkins wrote that economic hit men (EHM) "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder".

Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The plane maker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever.