Social Research
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Auteur(s): Adele Revella
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Storycraft
- The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
- Auteur(s): Jack Hart
- Narrateur(s): Christopher Grove
- Durée: 11 h et 11 min
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Hart covers what writers in this genre need to know, from understanding story theory and structure, to mastering point of view and such basic elements as scene, action, and character, to drafting, revising, and editing work for publication. Revealing the stories behind the stories, Hart brings listeners into the process of developing nonfiction narratives by sharing tips, anecdotes, and recommendations he forged during his decades-long career in journalism.
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Storycraft
- The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
- Narrateur(s): Christopher Grove
- Durée: 11 h et 11 min
- Date de publication: 2019-05-21
- Langue: Anglais
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Hart covers what writers in this genre need to know, from understanding story theory and structure, to mastering point of view and such basic elements as scene, action, and character, to drafting, revising, and editing work for publication....
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Prix courant: 27,83$ ou 1 crédit
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Pre-Suasion
- Channeling Attention for Change
- Auteur(s): Robert B. Cialdini
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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informative, but difficult to listen to. Too much
- Écrit par Curtis S. le 2018-01-09
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Pre-Suasion
- Channeling Attention for Change
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
- Date de publication: 2016-09-06
- Langue: Anglais
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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Prix courant: 25,40$ ou 1 crédit
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Writing to Persuade
- How to Bring People Over to Your Side
- Auteur(s): Trish Hall
- Narrateur(s): Tanya Eby
- Durée: 5 h et 9 min
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In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well - a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. In charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas - but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing, Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published.
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Writing to Persuade
- How to Bring People Over to Your Side
- Narrateur(s): Tanya Eby
- Durée: 5 h et 9 min
- Date de publication: 2019-06-11
- Langue: Anglais
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In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well - a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall spent years immersed in argument, passion, and trendsetting ideas....
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Prix courant: 22,26$ ou 1 crédit
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Mixed Signals
- How Incentives Really Work
- Auteur(s): Uri Gneezy
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
- Date de publication: 2023-03-21
- Langue: Anglais
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
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Prix courant: 25,00$ ou 1 crédit
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Conscience
- The Origins of Moral Intuition
- Auteur(s): Patricia S. Churchland
- Narrateur(s): Suzie Althens
- Durée: 7 h et 1 min
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All social groups have ideals for behavior, even though ethics vary among different cultures and among individuals within each culture. In trying to understand why, Churchland brings together an understanding of the influences of nature and nurture. She looks to evolution to elucidate how, from birth, our brains are configured to form bonds, to cooperate, and to care. Conscience delves into scientific studies, particularly the fascinating work on twins, to deepen our understanding of whether people have a predisposition to embrace specific ethical stands.
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Conscience
- The Origins of Moral Intuition
- Narrateur(s): Suzie Althens
- Durée: 7 h et 1 min
- Date de publication: 2019-07-30
- Langue: Anglais
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In Conscience, Patricia S. Churchland, the distinguished founder of neurophilosophy, explores how moral systems arise from our physical selves in combination with environmental demands....
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Auteur(s): Dr. Lanny Ebenstein
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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A mix of the fascinating and odd topics.
- Écrit par RobKYEG le 2018-12-12
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Date de publication: 2012-10-02
- Langue: Anglais
- Milton Friedman is one of the most famous economists in history....
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix réduit: 7,99$ (65% de réduction) ou 1 crédit
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Effective Email
- Concise, Clear Writing to Advance Your Business Needs
- Auteur(s): Natasha Terk
- Narrateur(s): Natasha Soudek
- Durée: 2 h et 25 min
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In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.
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Effective Email
- Concise, Clear Writing to Advance Your Business Needs
- Narrateur(s): Natasha Soudek
- Durée: 2 h et 25 min
- Date de publication: 2018-10-23
- Langue: Anglais
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In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace....
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Prix courant: 14,47$ ou 1 crédit
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Auteur(s): Nick Chater
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
- Date de publication: 2018-11-06
- Langue: Anglais
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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Prix courant: 22,26$ ou 1 crédit
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Life Force
- How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love
- Auteur(s): Tony Robbins, Peter H. Diamandis, Robert Hariri
- Narrateur(s): Jeremy Bobb, Tony Robbins, Peter Diamandis, Autres
- Durée: 22 h et 50 min
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Transform your life or the life of someone you love with Life Force - the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span - from Tony Robbins, author of the number one New York Times best seller Money: Master the Game.
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Elite Medical Advice
- Écrit par Amanda le 2022-05-10
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Life Force
- How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love
- Narrateur(s): Jeremy Bobb, Tony Robbins, Peter Diamandis, Ray Kurzweil, Cassandra Campbell
- Durée: 22 h et 50 min
- Date de publication: 2022-02-08
- Langue: Anglais
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Transform your life or the life of someone you love with Life Force - the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span....
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Prix courant: 34,20$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
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Living the Law of One 101
- The Choice
- Auteur(s): Carla L. Rueckert
- Narrateur(s): Jim McCarty
- Durée: 10 h et 19 min
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Written with the intent of creating an entry-level report concerning the core principles of the Law of One and Confederation philosophy in general, this book takes the listener through a discussion of Law of One principles such as unity, free will, love, light, and polarity. It then works with the Confederation version of the concept that each person has an energy body with seven chakras. It discusses this concept and its implications for the seeker, chakra by chakra. It turns the player into a Player!
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A must read for anyone advancing spiritually!
- Écrit par Kyle Cheveldayoff le 2018-06-14
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Living the Law of One 101
- The Choice
- Narrateur(s): Jim McCarty
- Durée: 10 h et 19 min
- Date de publication: 2017-08-25
- Langue: Anglais
- Written with the intent of creating an entry-level report concerning the core principles of the Law of One and Confederation philosophy in general....
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Prix courant: 33,53$ ou 1 crédit
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Enemy of the People
- Trump's War on the Press, the New McCarthyism, and the Threat to American Democracy
- Auteur(s): Marvin Kalb
- Narrateur(s): Christopher Grove
- Durée: 5 h et 50 min
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In Enemy of the People, Marvin Kalb, an award-winning American journalist with more than six decades of experience both as a journalist and media observer, writes with passion about why we should fear for the future of American democracy because of the unrelenting attacks by the Trump administration on the press.
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Enemy of the People
- Trump's War on the Press, the New McCarthyism, and the Threat to American Democracy
- Narrateur(s): Christopher Grove
- Durée: 5 h et 50 min
- Date de publication: 2019-04-09
- Langue: Anglais
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Marvin Kalb, an award-winning American journalist with more than six decades of experience as a journalist and media observer, writes with passion about why we should fear for the future of American democracy because of the unrelenting attacks by the Trump administration on the press....
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Prix courant: 17,81$ ou 1 crédit
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The Ra Contact: Teaching the Law of One: Volume 2
- Auteur(s): Don Elkins, Carla Rueckert, Jim McCarty
- Narrateur(s): Jim McCarty
- Durée: 15 h et 38 min
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For thousands of years those of Ra have sought to teach the Law of One to seekers of truth on Earth who wished to learn of the unity or oneness of all things. This basic law of all creation is buried deep within each of our hearts because we really are one in love and in light, the building blocks of the universe. We are all manifestations of the one infinite creator. We are the creator. We are not learning this law for the first time but are remembering it yet again as all mystics have taught throughout Earth’s history.
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So fascinating!
- Écrit par Kim D. le 2020-10-22
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The Ra Contact: Teaching the Law of One: Volume 2
- Narrateur(s): Jim McCarty
- Série: The Ra Contact: Teaching the Law of One, Livre 2
- Durée: 15 h et 38 min
- Date de publication: 2020-06-09
- Langue: Anglais
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For thousands of years those of Ra have sought to teach the Law of One to seekers of truth on Earth who wished to learn of the unity or oneness of all things....
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Prix courant: 31,26$ ou 1 crédit
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Confidential Confidential
- The Inside Story of Hollywood's Notorious Scandal Magazine
- Auteur(s): Samantha Barbas
- Narrateur(s): Donna Postel
- Durée: 12 h et 53 min
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In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality, publisher Robert Harrison destroyed celebrities' carefully constructed images and built a media empire. Confidential became the best-selling magazine on American newsstands in the 1950s, surpassing Time, Life, and the Saturday Evening Post. Confidential's spectacular rise was followed by an equally spectacular fall.
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Confidential Confidential
- The Inside Story of Hollywood's Notorious Scandal Magazine
- Narrateur(s): Donna Postel
- Durée: 12 h et 53 min
- Date de publication: 2018-09-04
- Langue: Anglais
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In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality....
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Prix courant: 22,26$ ou 1 crédit
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All the News That’s Fit to Click
- How Metrics Are Transforming the Work of Journalists
- Auteur(s): Caitlin Petre
- Narrateur(s): Eva Wilhelm
- Durée: 8 h et 53 min
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Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality?
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All the News That’s Fit to Click
- How Metrics Are Transforming the Work of Journalists
- Narrateur(s): Eva Wilhelm
- Durée: 8 h et 53 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired....
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Prix courant: 27,83$ ou 1 crédit
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The Art and Science of Aging Well
- A Physician's Guide to a Healthy Body, Mind, and Spirit
- Auteur(s): Mark E. Williams
- Narrateur(s): Tom Perkins
- Durée: 8 h et 58 min
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Histoire
In the past century, average life expectancies have nearly doubled, and today, for the first time in human history, many people have a realistic chance of living to 80 or beyond. As life expectancy increases, Americans need accurate, scientifically grounded information so that they can take full responsibility for their own latter years. In The Art and Science of Aging Well, Mark E. Williams, MD, discusses the remarkable advances that medical science has made in the field of aging and the steps that people may take to enhance their lives as they age.
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The Art and Science of Aging Well
- A Physician's Guide to a Healthy Body, Mind, and Spirit
- Narrateur(s): Tom Perkins
- Durée: 8 h et 58 min
- Date de publication: 2016-08-08
- Langue: Anglais
- Mark E. Williams, MD, discusses the remarkable advances that medical science has made in the field of aging and the steps that people may take to enhance their lives as they age....
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Prix courant: 18,92$ ou 1 crédit
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The Orphan Zoo
- The Rise and Fall of the Farm at Creedmoor Psychiatric Center
- Auteur(s): Sabine Heinlein
- Narrateur(s): Susanna Vause
- Durée: 1 h et 15 min
- Version intégrale
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Au global
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Performance
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Histoire
Sabine Heinlein spent almost a year reporting at "The Farm", a program for mental patients at the notorious Creedmoor Psychiatric Center in Queens. Originally designed to teach its "members" confidence and skills by caring for animals and plants, the Farm had long become a dysfunctional hoarder's den. The patients sat idly on chairs in a grimy dayroom filled with the therapist's "collectibles" and garbage.
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The Orphan Zoo
- The Rise and Fall of the Farm at Creedmoor Psychiatric Center
- Narrateur(s): Susanna Vause
- Durée: 1 h et 15 min
- Date de publication: 2015-02-27
- Langue: Anglais
- Augmented with audio snippets, photos, and historic newspaper articles, The Orphan Zoo chronicles the repercussions of deinstitutionalization....
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Prix courant: 3,96$ ou 1 crédit
Prix réduit: 3,96$ ou 1 crédit
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