Areté
Activate Your Heroic Potential
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $35.91
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Brian Johnson
-
Written by:
-
Brian Johnson
-
Phil Stutz - foreword
About this listen
Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.
Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.
What Is Areté?
Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.
What You’ll Learn:
- Wisdom: Practical insights to thrive personally and professionally.
- Discipline: Mental toughness to overcome procrastination and self-doubt.
- Courage: Tools to make bold decisions and embrace challenges.
- Gratitude: A simple yet powerful way to boost happiness and perspective.
- Hope: Strategies for setting meaningful goals and sustaining motivation.
- Curiosity: A growth mindset to explore new opportunities and ideas.
- Zest: Energy-building habits that fuel a purposeful, vibrant life.
Why It Works:
Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.
Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:
“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”
Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit Corporation"You may also enjoy...
-
Lessons for Living
- What Only Adversity Can Teach You
- Written by: Phil Stutz
- Narrated by: JC Mackenzie
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
There are issues, and there are issues—love, loss, success, failure, hope, regret, life, death. How can we even begin to think clearly about dilemmas so universally confounding? Phil Stutz has spent his life pondering the big challenges that we all face, and this profound book puts the conclusions he’s reached at your fingertips.
-
-
Discovery of Self
- By Mark McCormick on 2024-01-28
Written by: Phil Stutz
-
I Know What to Do, So Why Don't I Do It?
- The New Science of Self-Discipline
- Written by: Nick Hall
- Narrated by: Nick Hall
- Length: 10 hrs and 5 mins
- Original Recording
-
Overall
-
Performance
-
Story
You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
-
-
The title is misleading
- By graham millward on 2020-02-09
Written by: Nick Hall
-
Best Self
- Be You, Only Better
- Written by: Mike Bayer
- Narrated by: Mike Bayer, Phil McGraw
- Length: 8 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mike Bayer, known to the thousands of clients whose lives he has changed as Coach Mike, has helped everyone from pop stars to business executives to people just like you discover the freedom to be their best selves. By asking them and leading them to ask themselves a series of important but tough questions, he helps them see what their best selves and anti-selves really look like. Best Self is an accessible and interactive audiobook that distills all of Coach Mike’s wisdom into a compact, focused guide that will ignite anyone’s desire for change.
-
-
A life changing book
- By Julius on 2019-09-02
Written by: Mike Bayer
-
It Was You All Along
- Written by: Russ
- Narrated by: Russ
- Length: 1 hr and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Independent rapper, songwriter, singer, and producer Russ sells out concerts across America and around the globe, collaborating with top artists, such as Snoop Dogg, Joey Bada$$, Ed Sheeran, Rick Ross, Lil Baby, Jadakiss, Bia, and Mozzy to name a few. At twenty-seven, he became a bestselling author with the publication of his debut book, IT’S ALL IN YOUR HEAD. Now, at thirty-one, Russ returns with a second book even more profound and intimate than his first.
-
-
Wonderful nuggets to live by
- By Sheila on 2024-11-12
Written by: Russ
-
101 Tough Conversations to Have with Employees
- A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges
- Written by: Paul Falcone
- Narrated by: Adam Lofbomm
- Length: 12 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Inappropriate workplace conduct, lateness, sexually offensive behavior, productivity and communication issues...these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. 101 Tough Conversations to Have with Employees offers realistic sample dialogues managers can use to facilitate clear, direct interactions with their employees, helping to sidestep potential awkwardness and meet issues head-on.
Written by: Paul Falcone
-
Successful Aging
- A Neuroscientist Explores the Power and Potential of Our Lives
- Written by: Daniel J. Levitin
- Narrated by: Daniel J. Levitin
- Length: 18 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Levitin looks at the science behind what we all can learn from those who age joyously, as well as how to adapt our culture to take full advantage of older people's wisdom and experience. Throughout his exploration of what aging really means, using research from developmental neuroscience and the psychology of individual differences, Levitin reveals resilience strategies and practical, cognitive enhancing tricks everyone should do as they age.
-
-
Less about Aging Successfully Then I Thought
- By Marcella Cooper on 2023-03-20
Written by: Daniel J. Levitin
-
Lessons for Living
- What Only Adversity Can Teach You
- Written by: Phil Stutz
- Narrated by: JC Mackenzie
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
There are issues, and there are issues—love, loss, success, failure, hope, regret, life, death. How can we even begin to think clearly about dilemmas so universally confounding? Phil Stutz has spent his life pondering the big challenges that we all face, and this profound book puts the conclusions he’s reached at your fingertips.
-
-
Discovery of Self
- By Mark McCormick on 2024-01-28
Written by: Phil Stutz
-
I Know What to Do, So Why Don't I Do It?
- The New Science of Self-Discipline
- Written by: Nick Hall
- Narrated by: Nick Hall
- Length: 10 hrs and 5 mins
- Original Recording
-
Overall
-
Performance
-
Story
You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
-
-
The title is misleading
- By graham millward on 2020-02-09
Written by: Nick Hall
-
Best Self
- Be You, Only Better
- Written by: Mike Bayer
- Narrated by: Mike Bayer, Phil McGraw
- Length: 8 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mike Bayer, known to the thousands of clients whose lives he has changed as Coach Mike, has helped everyone from pop stars to business executives to people just like you discover the freedom to be their best selves. By asking them and leading them to ask themselves a series of important but tough questions, he helps them see what their best selves and anti-selves really look like. Best Self is an accessible and interactive audiobook that distills all of Coach Mike’s wisdom into a compact, focused guide that will ignite anyone’s desire for change.
-
-
A life changing book
- By Julius on 2019-09-02
Written by: Mike Bayer
-
It Was You All Along
- Written by: Russ
- Narrated by: Russ
- Length: 1 hr and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Independent rapper, songwriter, singer, and producer Russ sells out concerts across America and around the globe, collaborating with top artists, such as Snoop Dogg, Joey Bada$$, Ed Sheeran, Rick Ross, Lil Baby, Jadakiss, Bia, and Mozzy to name a few. At twenty-seven, he became a bestselling author with the publication of his debut book, IT’S ALL IN YOUR HEAD. Now, at thirty-one, Russ returns with a second book even more profound and intimate than his first.
-
-
Wonderful nuggets to live by
- By Sheila on 2024-11-12
Written by: Russ
-
101 Tough Conversations to Have with Employees
- A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges
- Written by: Paul Falcone
- Narrated by: Adam Lofbomm
- Length: 12 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Inappropriate workplace conduct, lateness, sexually offensive behavior, productivity and communication issues...these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. 101 Tough Conversations to Have with Employees offers realistic sample dialogues managers can use to facilitate clear, direct interactions with their employees, helping to sidestep potential awkwardness and meet issues head-on.
Written by: Paul Falcone
-
Successful Aging
- A Neuroscientist Explores the Power and Potential of Our Lives
- Written by: Daniel J. Levitin
- Narrated by: Daniel J. Levitin
- Length: 18 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Levitin looks at the science behind what we all can learn from those who age joyously, as well as how to adapt our culture to take full advantage of older people's wisdom and experience. Throughout his exploration of what aging really means, using research from developmental neuroscience and the psychology of individual differences, Levitin reveals resilience strategies and practical, cognitive enhancing tricks everyone should do as they age.
-
-
Less about Aging Successfully Then I Thought
- By Marcella Cooper on 2023-03-20
Written by: Daniel J. Levitin
-
Change Your World
- How Anyone, Anywhere Can Make a Difference
- Written by: John C. Maxwell, Rob Hoskins
- Narrated by: John C. Maxwell
- Length: 7 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
You can bring about positive, lasting change in the world, and you don’t have to be rich and famous or lead a big organization to do it. Global leadership icons and best-selling authors John C. Maxwell and Rob Hoskins provide the inspiring and practical roadmap to get started being the change you want to see - in your community and beyond.
-
-
Very Motivating
- By Kevin Lowe on 2021-02-01
Written by: John C. Maxwell, and others
-
Serpent Rising
- The Kundalini Compendium
- Written by: Neven Paar
- Narrated by: Alan Irving
- Length: 28 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Serpent Rising: The Kundalini Compendium is the end-result of my 17-year Kundalini transformation journey after a full and sustained awakening in 2004 that permanently expanded my consciousness. After experiencing a complete visual upgrade that enables me to witness the Holographic nature of the world daily, I knew that what happened to me was unique. So for the next part of my life, I decided to use my gift and devote myself to learning the science of the invisible world of energy that I am intimately connected with.
-
-
Comprehensive Guide
- By Eric Niehe on 2024-01-03
Written by: Neven Paar
-
The Fyodor Dostoyevsky Complete Collection
- The Brothers Karamazov; Crime and Punishment; The Idiot; Notes from the Underground; The Demons; Novellas; Complete Short Stories; Essays; and Letters
- Written by: Fyodor Dostoyevsky
- Narrated by: David Rintoul, Jonathan Keeble, Malk Williams, and others
- Length: 264 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook, read by Audie award-winning narrators, includes unabridged recordings of all Fyodor Dostoyevky's greatest works: 15 novels and novellas, 18 short stories, a short study of Dostoyevsky by Virginia Woolf, and two books of non-fiction - his Letters and European travel journal.
-
-
Excellent compilation of one of the great authors
- By Redcliff Butcher on 2024-05-05
Written by: Fyodor Dostoyevsky
-
What You Do Is Who You Are
- How to Create Your Business Culture
- Written by: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
-
-
Great
- By boyincity on 2020-11-06
Written by: Ben Horowitz
-
Game Changers
- What Leaders, Innovators, and Mavericks Do to Win at Life
- Written by: Dave Asprey
- Narrated by: Dave Asprey, Rick Adamson
- Length: 11 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best-selling author of Head Strong and The Bulletproof Diet answers the question, “How can I kick more ass at life?” by culling the wisdom of world-class thought leaders, maverick scientists, and disruptive entrepreneurs to provide proven techniques for becoming happier, healthier, and smarter.
-
-
Definitely not game changing.
- By kris on 2018-12-20
Written by: Dave Asprey
-
The 16 Undeniable Laws of Communication
- Apply Them and Make the Most of Your Message
- Written by: John Maxwell
- Narrated by: John Maxwell
- Length: 8 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
John C. Maxwell has been a public speaker and motivational teacher for more than fifty years. He is one of only eight people on the planet who have been awarded Toastmaster’s Golden Gavel and been inducted into the National Speakers' Association Hall of Fame. In The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message, he shares everything he’s learned from a lifetime of communication.
-
-
The complete guide
- By Reza on 2023-08-04
Written by: John Maxwell
-
The Higher Self
- The Magic of Inner and Outer Fulfillment
- Written by: Deepak Chopra MD
- Narrated by: Deepak Chopra
- Length: 6 hrs and 32 mins
- Original Recording
-
Overall
-
Performance
-
Story
Welcome on a behind-the-scenes tour of creation, an experience that will change forever the way you understand reality.
-
-
so so read for the first half of the book
- By Wade on 2021-09-30
Written by: Deepak Chopra MD
-
Mindfulness
- The Most Effective Techniques: Connect With Your Inner Self To Reach Your Goals Easily and Peacefully
- Written by: Ian Tuhovsky
- Narrated by: Randy Streu
- Length: 1 hr and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mindfulness is not about complicated and otherworldly woo-woo spiritual practices. It doesn't require you to be a part of any religion or a movement. What mindfulness is about is living a good life (that's quite practical, right?), and this book is all about deepening your awareness, getting to know yourself, and developing attitudes and mental habits that will make you not only a successful and effective person in life, but a happy and wise one as well.
-
-
Three Mantras
- By Amazon Customer on 2021-06-14
Written by: Ian Tuhovsky
-
The Greatness Mindset
- Unlock the Power of Your Mind and Live Your Best Life Today
- Written by: Lewis Howes
- Narrated by: Lewis Howes
- Length: 9 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Through his breakthrough discoveries, New York Times best-selling author Lewis Howes reveals how you can rewrite your past to propel yourself into a powerful and abundant future.
-
-
Great
- By Sanjay Raniga on 2023-06-07
Written by: Lewis Howes
-
The Mindful Athlete
- Secrets to Pure Performance
- Written by: George Mumford, Phil Jackson - foreword
- Narrated by: J. D. Jackson
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.
-
-
This is a book about spirituality!
- By Keith Cruz on 2018-04-17
Written by: George Mumford, and others
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Written by: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
A Super book and Super read
- By Anonymous User on 2023-08-17
Written by: Pat Flynn
-
Super Human
- The Bulletproof Plan to Age Backward and Maybe Even Live Forever
- Written by: Dave Asprey
- Narrated by: Dave Asprey
- Length: 8 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dave Asprey suffered countless symptoms of aging as a young man, which sparked a life-long burning desire to grow younger with each birthday. For more than 20 years, he has been on a quest to find innovative, science-backed methods to upgrade human biology and redefine the limits of the mind, body, and spirit. The results speak for themselves. Now in his 40s, Dave is smarter, happier, and more fit and successful than ever before.
-
-
Great introductory course into the world of human optimization!
- By Ian Gall on 2020-01-03
Written by: Dave Asprey
What listeners say about Areté
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- John William Guise
- 2023-11-14
If You Want To Be at Your Best Everyday, Read This!
If you want to learn how to bring the best to every aspect of your life then Areté: Activate Your Heroic Potential is the next book you should be reading. The book is 451 micro chapters each chapter is +1 degrees towards reaching the 451 degrees Fahrenheit needed for a fire to start.
Right now reading that you're probably thinking that's a marketing gimmick, but it's not. Brian is 100% genuine in what he says and believes. I've followed Brian's work since the end of 2021 when a good friend recommended him to me. I really connected with what Brian was teaching and got all in on the Heroic Coach program and became a founding member of the Heroic app. I was also lucky enough to get an advance reader copy of Brian's book Areté: Activate Your Heroic Potential.
The book is designed to be read front to back so one can get an overview of the Heroic program and to be used as a reference book where one can jump back in to review certain topics. There are seven objectives to coincide with the seven objectives in the Heroic program, which are built around the Big 3 areas (Energy, Work and Love) where one needs to thrive to lead a fulfilling life:
1. Know The Ultimate Game
2. Forge Antifragile Confidence (This one is my personal favourite and where I saw the most benefit)
3. Optimize the Big 3
4. Make Today a Masterpiece Day
5. Master Yourself
6. Dominate the Fundamentals
7. Activate Your Superpower
As I've been following Brian's work for a couple of years, nothing was new for me here but I appreciated the refresher and I think it's a great way for those who don't know anything about Brian's work or Heroic to learn more about the program, the Heroic app and Heroic Coach so they can decide whether or not they're able to go all in. I hope this book brings more people to learn about Brian's work -- even if only one or two things that resonate with readers, the book is still worth the price.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Leila
- 2024-02-03
The one and only self help book you'll ever need!
I love Brian's work and I've been following him for many years and I was very excited when I heard he is writing a book. Brian has these +1s (daily short videos) on his amazing website (Heroic.us) where he educates and inspires you and fires you up to be your absolute best at any given moment to close the gap between who you are and who you could be. At the time of writing this review, he has over 1600 +1s and I have over 300 of them as my favorites and I keep going back to watch them often. This book is a compilation of his best +1s and a lot more. If you really want to be your absolute best self get the book and if you feel so inspired then sign up for the Heroic website. Getting this book and following Brian's work might be the best investment you make in yourself!!!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Shore
- 2023-12-07
It's accessible bite sized wisdom! For me it fits into busy lives in an incredible way.
I Loved everything! I did not like when it ended. I for one hope there is more, much more.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!