Areté cover art

Areté

Activate Your Heroic Potential

Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Areté

Written by: Brian Johnson, Phil Stutz - foreword
Narrated by: Brian Johnson
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $35.91

Buy Now for $35.91

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.

Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.

What Is Areté?

Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.

What You’ll Learn:

  • Wisdom: Practical insights to thrive personally and professionally.
  • Discipline: Mental toughness to overcome procrastination and self-doubt.
  • Courage: Tools to make bold decisions and embrace challenges.
  • Gratitude: A simple yet powerful way to boost happiness and perspective.
  • Hope: Strategies for setting meaningful goals and sustaining motivation.
  • Curiosity: A growth mindset to explore new opportunities and ideas.
  • Zest: Energy-building habits that fuel a purposeful, vibrant life.

Why It Works:

Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.

Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:

“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”

Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit Corporation"
Management & Leadership Personal Success Psychology Business Stoicism Career
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Areté

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

If You Want To Be at Your Best Everyday, Read This!

If you want to learn how to bring the best to every aspect of your life then Areté: Activate Your Heroic Potential is the next book you should be reading. The book is 451 micro chapters each chapter is +1 degrees towards reaching the 451 degrees Fahrenheit needed for a fire to start.

Right now reading that you're probably thinking that's a marketing gimmick, but it's not. Brian is 100% genuine in what he says and believes. I've followed Brian's work since the end of 2021 when a good friend recommended him to me. I really connected with what Brian was teaching and got all in on the Heroic Coach program and became a founding member of the Heroic app. I was also lucky enough to get an advance reader copy of Brian's book Areté: Activate Your Heroic Potential.

The book is designed to be read front to back so one can get an overview of the Heroic program and to be used as a reference book where one can jump back in to review certain topics. There are seven objectives to coincide with the seven objectives in the Heroic program, which are built around the Big 3 areas (Energy, Work and Love) where one needs to thrive to lead a fulfilling life:

1. Know The Ultimate Game
2. Forge Antifragile Confidence (This one is my personal favourite and where I saw the most benefit)
3. Optimize the Big 3
4. Make Today a Masterpiece Day
5. Master Yourself
6. Dominate the Fundamentals
7. Activate Your Superpower

As I've been following Brian's work for a couple of years, nothing was new for me here but I appreciated the refresher and I think it's a great way for those who don't know anything about Brian's work or Heroic to learn more about the program, the Heroic app and Heroic Coach so they can decide whether or not they're able to go all in. I hope this book brings more people to learn about Brian's work -- even if only one or two things that resonate with readers, the book is still worth the price.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The one and only self help book you'll ever need!

I love Brian's work and I've been following him for many years and I was very excited when I heard he is writing a book. Brian has these +1s (daily short videos) on his amazing website (Heroic.us) where he educates and inspires you and fires you up to be your absolute best at any given moment to close the gap between who you are and who you could be. At the time of writing this review, he has over 1600 +1s and I have over 300 of them as my favorites and I keep going back to watch them often. This book is a compilation of his best +1s and a lot more. If you really want to be your absolute best self get the book and if you feel so inspired then sign up for the Heroic website. Getting this book and following Brian's work might be the best investment you make in yourself!!!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

It's accessible bite sized wisdom! For me it fits into busy lives in an incredible way.

I Loved everything! I did not like when it ended. I for one hope there is more, much more.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!