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Shoe Dog

A Memoir by the Creator of Nike

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Shoe Dog

Written by: Phil Knight
Narrated by: Norbert Leo Butz, Phil Knight - introduction
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About this listen

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

©2016 Phil Knight. All rights reserved. (P)2016 Simon & Schuster, Inc. All rights reserved.
Professionals & Academics Inspiring Business Heartfelt Business Biography
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What the critics say

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

What listeners say about Shoe Dog

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Amazing story

This book had me listening to 1 more chapter every single time. I wanted to find out how the story ended all the way through.

Great book

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Just read it

Moving, honest, humble and uplifting. A great telling of a great American story of mavericks and believers whose passion and calling built a company based on a unique culture. A fantastic memoir.

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Amazing

Amazing story,amazing performance...simply amazing!!
Makes me wanna go out and buy another pair of Nike haha!

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Sooooo enjoyable and intriguing story!

Amazing story where I got wrapped up in the struggles and triumps of Nike. what a journey!

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Great story of perseverance and vision

Didn't have any problem getting through this book. From start to finish, a gripping narrative of an iconic institution.

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Wow! A must read for anyone.

Amazing! Thank Mr. Knight for writing this book. A must read for anyone who wants to know what success costs!

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I'll be buying this for everyone

I couldn't put it down! This book made me fall in love with reading (or listening) again. What an inspiring story. Truly a gem.

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Utterly Inspiring

There's so much behind this iconic brand that I didn't have any appreciation for. The struggles, the negotiations, the chaos of disrupting an industry... Well worth the listen.

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Totally inspirational

Amazing story couldn’t stop listening to it. So many life lessons, very inspirational. A must Read.

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Great read

Enjoyed the book immensely, very easy, quick and enjoyable read. Recommend this book to anyone.

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