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The Copywriter's Handbook

A Step-By-Step Guide to Writing Copy That Sells, 4th Edition

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The Copywriter's Handbook

Written by: Robert W. Bly
Narrated by: Barry Abrams
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About this listen

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

  • Eight headlines that work-and how to use them
  • The five-step "Motivating Sequence" for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

©1985 Robert W. Bly (P)2020 Tantor Education & Learning Marketing & Sales Personal Success Writing, Research & Publishing Guides Business Digital Marketing Career Creative Writing
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Profile Image for Axile

Good book but a big part it is useless

The book is good. But all the social media part gives specific details on the size of images you can put for each ad. This information is already available when you build your ad and has nothing to do with telling you how to write the ad as such.

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2 people found this helpful