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  • Traction

  • Get a Grip on Your Business
  • Written by: Gino Wickman
  • Narrated by: Kevin Pierce
  • Length: 6 hrs and 56 mins
  • 4.7 out of 5 stars (327 ratings)

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Traction

Written by: Gino Wickman
Narrated by: Kevin Pierce
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Publisher's Summary

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2011 Gino Wickman (P)2012 Audible, Inc.

Editorial Review

If you’ve been searching for a simple way to grow your business and ensure your targets and strategies are successful, look no further than Traction, one of the best books on practical business solutions.

Traction: get a grip on your business is a business improvement book that aims to do better enterprises by focusing on an’ entire organization’ approach to running a business. Whether you are a small business entrepreneur or run a large company, ensuring efficiency and growth is critical to creating a profitable and successful business. This audiobook highlights ‘The Entrepreneurial Operating System’ (or EOS) and how its practical method can be used to achieve goals, strengthen business strategy, and help build a cohesive team working towards the same purpose.

Gino Wickman helps business owners narrow down a plan of action by looking at six main aspects of running a company or entrepreneurship. It provides tools which leadership teams can help implement to take their company to the next level. Wickman uses simple, practical marketing strategy and management systems to allow businesses bogged down with data and ill-effective ideas to be streamlined and create a frustration-free business plan, whether you are a startup or a small company, or a Fortune 500 company.

Kevin Pierce narrates Traction which addresses how to be a great boss, structure your core values, set your own business goals, build a plan, and ultimately get results. His clear tone and steady voice are ideal for an informational listen that will help you and your team reach a new level of success. One of the most helpful and practical business audiobooks, this bestseller offers an easily implementable guide with all the tips, motivation and rocket fuel you need to take you and your business from good to great.

What listeners say about Traction

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  • P2a
  • 2018-04-18

essential

Gino Wickman has written an essential book on business system and gaining traction for those that have visions but no idea how to get there

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4 people found this helpful

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A must read for small business entrepreneurs

There are a lot of books on business and leadership that focus in specific areas, or provide top level guidance. Traction digs down deep to provide the basics needed to build a foundation for structure and growth in a small business. Very excited to begin implementing what I’ve learned in the book!

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2 people found this helpful

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    4 out of 5 stars

Read book for new business owners

Great advices for new businesses, or those looking to grow. It did feel a little bit dry at times with the narration but still a recommend for anyone.

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1 person found this helpful

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Great book that got my business back on track

90 days rocks really helped me get traction in my business by making quarterly sets of goals jotted and done. I hope whoever reads it after they have done reading it as will find traction in their businesses.

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1 person found this helpful

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Hitchhiker's guide to buisiness foundations.

Goes in details on how to organise a company that's already in operation and looking for optimisation. Not the most useful when it comes to starting out, but definitely a mandatory read when your organisation starts having more than two or three employees. I can see the teachings being used as the "end point" in someone's vision if they seek a profitable company. While some chapters might seem intuitive, grouping multiple of such points in an simple but yet effective system gives an overall direction for the whole company, supported by the author's real life examples. Would recommend.

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Helpful Advice For Small To Mid-Sized Businesses

Great overall systems book for a business systems newbie.

I'm a one-person business looking to grow to about 6 people or so. I found chapters on vision, core values, core service/offerings, hiring and performance reviews and weekly, monthly, quarterly, annual business reviews to be most helpful for my stage of operation. Other chapters will be helpful when I get further along in my busness growth.

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The author stuck in the past.

Great book to make dictatorship great again. Recommended to every Psychopathic narcissist business owner. if your employees are not tortured by you enough this book has great recipes how to make their lives miserable. Dear author it would be great achievement in your life if you write a book where business owners could learn how to treat people as human beings so we can all together work for a greater good. Thanks.

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Good but a little on the dull side

great info, but i couldn’t get into this one as much as his other books on the topic

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Concept is ok, but don't agree with certain aspect

I like certain concepts like determining right people are in the right seats, and even if they are a good fit for your company at all. As he mentions, some people can be good workers, but actually a toxic part of your workplace and need to be let go.

However, the idea of so many meetings is just too much for me. I don't care how structured these meetings are, I find that many, just time wasters and taking away from my actual work. I have just never been a fan of meeting overkill.

Narrator was good though although it was a bit longer than I think was necessary.

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A Blueprint for Business Success Guaranteed

I love this audio so much that I want us found a PDF version of it online and that was so good that I had to buy it so that I could read it three times and mark it up by making a bunch of notes in the margins. An absolute must read for every business owner who wants success. 💯 Thank you Gino ❤️

🅽🅾︎🆃🅴 🆃🅾︎ 🅰︎🆄🆃🅷🅾︎🆁 Gino, this book would be better as an audio if you’d done it

Why didn’t you? 🙄 I love you 🥰 Love 🅓🅐🅝 🦸 𝐭𝐡𝐞 𝑴𝒂𝒏 🅜🅞🅝🅐🅗🅐🅝 👊 ❤️

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