Showing results by author "Carol S. Pearson" in All Categories

A modern classic of Jungian psychology, The Hero Within has helped hundreds of thousands of people enrich their lives by revealing how to tap the power of the archetypes that exist within. Drawing from literature, anthropology, and psychology, author Carol S. Pearson clearly defines six heroic archetypes—the Innocent, the Orphan, the Wanderer, the Warrior, the Altruist, and the Magician—and shows how we can use these powerful guides to discover our own hidden gifts, solve difficult problems, and transform our lives with rich sources of inner strength.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Our era of professional and familial pressures, constant connection, and a renewed debate on "having it all" presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can.