Design Marketing
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 2023-04-19
- Language: English
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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Price: $25.00 or 1 Credit
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Written by: Will Leach
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Unabridged
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To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Release date: 2021-07-15
- Language: English
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With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth....
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Price: $20.19 or 1 Credit
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Written by: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- By Michelle on 2021-01-06
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Release date: 2017-04-25
- Language: English
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Price: $37.05 or 1 Credit
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Revenue Architecture
- Written by: Jacco van der Kooij
- Narrated by: Jerry McDaniel
- Length: 14 hrs and 11 mins
- Unabridged
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Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year.
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Revenue Architecture
- Narrated by: Jerry McDaniel
- Length: 14 hrs and 11 mins
- Release date: 2024-08-28
- Language: English
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Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Written by: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 2023-11-28
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Architect and Entrepreneur
- A Field Guide: Building, Branding, and Marketing Your Startup Design Business
- Written by: Eric W Reinholdt
- Narrated by: Eric W Reinholdt
- Length: 5 hrs and 18 mins
- Unabridged
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Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.
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Recommended
- By Anonymous User on 2017-10-15
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Architect and Entrepreneur
- A Field Guide: Building, Branding, and Marketing Your Startup Design Business
- Narrated by: Eric W Reinholdt
- Length: 5 hrs and 18 mins
- Release date: 2016-07-29
- Language: English
- Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business....
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Written by: Peter L. Phillips
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Unabridged
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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Release date: 2013-02-20
- Language: English
- In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs....
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Written by: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 2023-07-25
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Written by: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Release date: 2024-02-08
- Language: English
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 2023-06-30
- Language: English
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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App Escape Plan
- How to Create and Launch Your App Idea. The Shortcut to Mobile App Development and Design, Hiring an App Developer, iOS App Marketing Success & Getting Your iPhone App Published.
- Written by: Elaine Heney
- Narrated by: Tom Chandler
- Length: 1 hr and 2 mins
- Unabridged
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Ready to make and publish your first mobile app? Creating your first iPhone and Android app can be a stressful jump head-first into the great unknown. Are you ready to skip all the drama and create a successful app? Discover how to design your mobile app, hire an app developer, and get your app published on the app store - no tech experience needed. Enjoy this audiobook, created by number one global appreneur who quit her job and published over 430 apps with over 25 million downloads worldwide.
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App Escape Plan
- How to Create and Launch Your App Idea. The Shortcut to Mobile App Development and Design, Hiring an App Developer, iOS App Marketing Success & Getting Your iPhone App Published.
- Narrated by: Tom Chandler
- Length: 1 hr and 2 mins
- Release date: 2022-03-29
- Language: English
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Ready to make and publish your first mobile app? Creating your first iPhone and Android app can be a stressful jump head-first into the great unknown. Are you ready to skip all the drama and create a successful app? Discover how to design your mobile app, hire an app developer....
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 2021-05-18
- Language: English
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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How to Grow as a Graphic Designer
- Written by: Catharine Fishel
- Narrated by: Jennifer Emery
- Length: 4 hrs and 5 mins
- Unabridged
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Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.
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How to Grow as a Graphic Designer
- Narrated by: Jennifer Emery
- Length: 4 hrs and 5 mins
- Release date: 2013-02-23
- Language: English
- This book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes....
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Simply Put
- Why Clear Messages Win—and How to Design Them
- Written by: Ben Guttmann
- Narrated by: Brian Wiggins
- Length: 4 hrs and 31 mins
- Unabridged
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The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
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Simply Put
- Why Clear Messages Win—and How to Design Them
- Narrated by: Brian Wiggins
- Length: 4 hrs and 31 mins
- Release date: 2024-01-11
- Language: English
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Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't? The answer is simple. Literally....
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Written by: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Release date: 2019-06-18
- Language: English
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Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same...
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Unabridged
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Release date: 2023-05-12
- Language: English
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Written by: Karen Tiber Leland
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Unabridged
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.
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The Brand Mapping Strategy is all over the map.
- By Stephen Forbes on 2024-03-25
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Release date: 2020-12-22
- Language: English
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and more....
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Your Self Storage, Planning
- Site Selection - Design - Build
- Written by: Marc Goodin
- Narrated by: Jack Chekijian
- Length: 1 hr and 29 mins
- Unabridged
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Learn how to get started in the self storage business including over 150 proven ideas to save you time and money and make sure your project is a success. Secrets and wisdom from over 25 years designing and building self storages for others and myself. This is one book you can not afford to miss!
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Your Self Storage, Planning
- Site Selection - Design - Build
- Narrated by: Jack Chekijian
- Length: 1 hr and 29 mins
- Release date: 2013-12-30
- Language: English
- Learn how to get started in the self storage business including over 150 proven ideas to save you time and money and make sure your project is a success....
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Unlabel
- Selling You Without Selling Out
- Written by: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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decent story, but a bit misleading.
- By Anonymous User on 2021-01-13
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Unlabel
- Selling You Without Selling Out
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Release date: 2013-10-01
- Language: English
- Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment....
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Who Gets What - And Why
- The New Economics of Matchmaking and Market Design
- Written by: Alvin E. Roth
- Narrated by: Peter Berkrot
- Length: 7 hrs and 41 mins
- Unabridged
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If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?
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Who Gets What - And Why
- The New Economics of Matchmaking and Market Design
- Narrated by: Peter Berkrot
- Length: 7 hrs and 41 mins
- Release date: 2015-06-02
- Language: English
- A Nobel laureate reveals the often surprising rules that govern a vast array of activities - both mundane and life-changing - in which money may play little or no role....
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