English Writing

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Living at the limits of our ordinary perception, mosses are a common but largely unnoticed element of the natural world. Gathering Moss is a beautifully written mix of science and personal reflection that invites listeners to explore and learn from the elegantly simple lives of mosses.

The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, TWR can make a dramatic difference.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

This is the first book to offer the great master's incisive wisdom in short selections taken from the whole range of his voluminous works. The pithy and powerful readings, arranged according to theme, provide a perfect introduction to Dogen - and inspire spiritual practice in people of all traditions.

This is the newest, biggest and best compilation of the complete collection of deuterocanonical books also known as the Apocrypha. The book was further expanded to contain writings of the apostolic fathers, Psalms 151-160, Enoch 1-3, The Book of Thomas, The Didache, The Source ("Q") Based on Luke, and The Book of Jubilees along with history, introductions and more!

Written by the 17th-century Zen master Takuan Soho (1573-1645), The Unfettered Mind is a book of advice on swordsmanship and the cultivation of right mind and intention. It was written as a guide for the samurai Yagyu Munenori, who was a great swordsman and rival to the legendary Miyamoto Musashi.

From the Hugo Award-winning hosts of the Writing Excuses writing advice show comes a collection of all-new stories of the fantastic, with beautiful illustrations and a behind-the-scenes look at each story’s creation.

In this anthology of 26 essays and other writings, Huxley discusses the nature of God, enlightenment, being, good and evil, religion, eternity, and the divine. Huxley consistently examined the spiritual basis of both the individual and human society, always seeking to reach an authentic and clearly defined experience of the divine.

Ever grabbed the steering wheel, and yanked it to the side, just in the nick of time? Or ever picked up the phone to call someone, only to find they're already there! Inside of each one of us is an inner wisdom just waiting to come out. It's the voice that had you turn the wheel or pick up the phone. And this inner knowing has the answers to your most pressing questions. Where do I go? What do I do? Why am I even here? Or even how do I get out of this mess?

Thubten Chodron’s illuminating explication of Togmay Zangpo’s revered text, The Thirty-Seven Practices of Bodhisattvas, doesn’t just explain its profound meaning; in dozens of passages she lets her students and colleagues share first-person stories of the ways that its teachings have changed their lives. Some bear witness to dramatic transformations.

Who wrote Great Expectations? That’s easy: Charles Dickens. Who’s the author of Beloved? Toni Morrison, of course. Now how about the Old Testament? You’d think for a book as widely known, studied, and distributed as the Bible, the question of authorship would have been sorted out by now. But the question is more complex (and fascinating) than it seems. Why? Because asking it is to challenge everything we might assume about the Bible’s identity as a book, about what “writing” and “authorship” really mean, and about how a written text could become sacred.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

"They Say / I Say" identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the audiobook includes chapters on writing in the sciences, writing in the social sciences, and - new to this edition - writing about literature.

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost 40 years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable for investors and has been since it was first published in 1958. This updated edition retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right, in an expanded preface and introduction.

Discover the secrets of written persuasion!

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

No one comes out of a movie talking about structure. What audiences love and remember about a movie are great scenes. Marlon Brando in the back seat in On the Waterfront giving his "I could'a been a contender" speech. Meg Ryan's fake orgasm in Katz's Deli in When Harry Met Sally with the climactic punch line: "I'll have what she's having." In Superbad, Jonah Hill professing "I love you" to his friend Michael Cera by touching his nose with a "boop".

This landmark collection is the definitive introduction to the Buddha's teachings - in his own words. The American scholar-monk Bhikkhu Bodhi, whose voluminous translations have won widespread acclaim, here presents selected discourses of the Buddha from the Pali Canon, the earliest record of what the Buddha taught. Divided into 10 thematic chapters, In the Buddha's Words reveals the full scope of the Buddha's discourses, from family life and marriage to renunciation and the path of insight.