Professional English

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.

You have to make people believe that you provide such variety and adventure if you want to make this transformation. A person has a blind hole in his eyesight and is easily tricked by appearances. Therefore, you need to combine the theoretical strategy with the actual appearance of someone who exudes a powerful sexual aura, or else he will get stuck. He is unable to get enough of you, yet he is also unable to let go of you. Till he drowns, he will follow you. Thus, your main goal should be to become more attractive.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn’t written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them - and earn the pride and fulfillment that they alone possess.

First published in 1923, this lightly fictionalized biography of Jesse Livermore, one of the greatest market speculators ever, is widely regarded as one of best investment books of all time. Reminiscences of a Stock Operator is the resource that generations of investors have turned to when they needed deeper insight into their own investing habits and those of others. Listen to this work, featuring narrator Rick Rohan, and you'll soon discover your portfolio growing in new and unexpected ways!

Whether you are looking to position yourself as an industry expert, extend your sphere of influence, or gain the support and backing of vital constituencies, The 7 Principles of Public Speaking will give you the tools you need to achieve your goal.

After sailing 300,000 miles and weathering dozens of storms in all the world's oceans, John Kretschmer has plenty of stories and advice to share. John's offshore training passages sell out a year in advance, and his entertaining presentations are popular at boat shows and yacht clubs all over the English-speaking world. John's talent for storytelling enchants his audience as it soaks up the lessons he learned during his often challenging voyages. Now you can take a seat next to John - at a lesser cost - and get the knowledge you need to fulfill your own dream of blue-water adventure.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

In this book, psychotherapist and business coach Lynn Grodzki acts as your personal business coach and shows you how to build an ideal private practice - one that is both highly profitable and personally satisfying. Today, being a talented professional is not enough to ensure the success of your private practice; you also need to be an enthusiastic, talented businessperson. Grodzki's business strategies are effective and immediately useful for a wide range of private practitioners....

Moving seamlessly from coaching fundamentals to more advanced ideas such as helping clients to identify life purpose, recognize and combat obstacles, align values and actions, maintain a positive mind-set, and live with integrity, this new edition is one-stop-shopping for beginner and advanced coaches alike. Beginning with a brief history of the foundations of coaching and its future trajectory, Becoming a Professional Life Coach takes listeners step-by-step through the coaching process, covering all the crucial ideas and techniques for being a successful life coach.

When the Nazis invaded Hungary in 1944, they sent virtually the entire Jewish population to Auschwitz. A Jew and a medical doctor, the prisoner Dr. Miklos Nyiszli was spared death for a grimmer fate: to perform "scientific research" on his fellow inmates under the supervision of the man who became known as the infamous "Angel of Death" - Dr. Josef Mengele. Nyiszli was named Mengele's personal research pathologist. In that capacity he also served as physician to the Sonderkommando, the Jewish prisoners who worked exclusively in the crematoriums and were routinely executed after four months.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

When Rome Pierce moved to Bear Bottom, Texas, it was his intention to lay low. To find a way to heal his body and soul - as well as his son's. Nobody would know by looking at him that he used to play professional football. Not with the Bear Bottom MC cut covering his back. Nobody knows what drove him to leave the game he loved - nobody but her. She's the one person who has helped him make it through the dark days and even darker nights. She's the bright and shining star in his pitch-black sky. And he doesn't even know her name.

The world has changed. Now, when someone is murdered, they almost always come back to life—and there are professionals, called “dispatchers”, who kill in order to save lives, to give those near the end a second chance. Tony Valdez is a dispatcher, and he has never been busier. But for as much as the world has changed, some things have stayed the same. Greed, corruption, and avarice are still in full swing.

Make your move into, or improve your position in, the powerful world of professional speaking. If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move. Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. Whether you're a trainer, workshop leader, or consultant, Million Dollar Speaking has what you need to get on the paid public-speaking circuit in no time.

If any American fictional character of the 20th century seems likely to be immortal, it is Lorelei Lee of Little Rock, Arkansas, the not-so-dumb blonde who knew that diamonds are a girl's best friend. Outrageous, charming, and unforgettable, she's been portrayed on stage and screen by Carol Channing and Marilyn Monroe, and has become the archetype of the footloose, good-hearted gold digger, with an insatiable appetite for orchids, champagne, and precious stones.

Master the complexities of project management with "PMP PMBOK 7 Edition" from Davidson's Audiobooks. Designed for professionals aspiring to excel in the Project Management Professional (PMP) certification, this study guide is the quintessential companion for your preparation, structured around the latest PMBOK Guide – Seventh Edition.

LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.

The Wrestlers' Wrestlers spotlights elite performers and analyzes exactly what made them your favorite wrestler's favorite wrestlers. Authors Dan Murphy and Brian Young interviewed more than 40 in-ring veterans, historians, referees, and promoters to get a unique insider's look at the people who have made a lasting impact on the world of professional wrestling. It offers a special peek "behind the curtain" and a rare look into the top stars' thoughts on their peers, their influences, and their personal favorites.

Drawing on 40 years of research and a treasure trove of new information, Tesla: Wizard at War provides a comprehensive view of Tesla's discoveries, which continue to influence today's military technology and diplomatic strategies. One of the world's leading Tesla experts, Marc J. Seifer, offers new insight into the brilliant scientist's particle beam weapon (aka the "Death Ray") and explores his military negotiations with pivotal historical figures - including his links to Joseph Stalin, Vannevar Bush, General Andrew McNaughton, and Franklin Delano Roosevelt.