Using Brain Science

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

Anxiety is a survival skill gone haywire. It happens when our brain is working so hard to protect us that it forgets to notice that the danger has passed. It feels like choking, stifling, smothering, tingling, panicking - our brains cut out and we start to make bad decisions - all normal anxiety reactions. Dr. Faith G. Harper, author of the best-selling This is Your Brain on Depression packs a ton of knowledge and help into this practical manual.

If you’ve ever been so pissed off that you did things that you regretted, or ruined your own day and some other people’s, too, this book is for you. Or if you feel angry every single day and it’s affecting your health and sleep and love of life. Or if you have very good reasons to be mad as hell, and you aren’t going to take it anymore. Or if you’ve repressed your anger all your life and now it’s all coming out at once.

Dr. Faith G. Harper explains the emerging science of the gut-brain connection and the vagus nerve so that everyone can understand what’s going on in your body and how to make friends with it again, especially if you’ve experienced trauma or chronic stress. Filled with straight talk and practical exercises so you can reconnect with your physical needs and reactions, work through body shame, manage illness and disability, and implement small changes that make a huge difference in how you feel every day. You are a whole person, and it’s time to reconnect with yourself!

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

In the first part, The Amazing Brain, young readers are introduced to the wonders of the human brain, exploring topics such as memory, decision-making, and learning. Through fun exercises and real-life examples, readers learn how their brains work and how they can make smart decisions using their memory.

Technology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health.

What makes a person liberal or conservative? Why does the Democratic Party scare off so many possible supporters? When does our "injustice trigger" get pulled, and how can fairness overcome our human need to look for a zero-sum outcome to our political battles? Daniel Meegan suggests that American liberals are just missing the point. If progressives want to win the vote, they need to change strategy completely and champion government benefits for everyone, not just those of lower income. Fairness, he writes, should be selfishly enjoyed by everyone.

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.