Actionable Gamification
Beyond Points, Badges, and Leaderboards
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Actionable Gamification
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Narrateur(s):
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Scott R. Smith
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Auteur(s):
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Yu-kai Chou
À propos de cet audio
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
©2015, 2017 Yu-kai Chou (P)2017 Yu-kai ChouVous pourriez aussi aimer...
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This is a must read.
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Amazing, unique insights into human focused design
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Insightful and well-honed
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Interesting and useful framework.
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Lots of blather little content
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