Customer Marketing
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
- Version intégrale
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.
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Horrible!
- Écrit par Tourika le 2020-08-10
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
- Date de publication: 2020-07-17
- Langue: Anglais
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Auteur(s): Matthew Pollard
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
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Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
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book review
- Écrit par Zoey le 2024-04-28
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
- Date de publication: 2018-01-04
- Langue: Anglais
- Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Auteur(s): Jack Mitchell
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.
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A good read for every compnay
- Écrit par James le 2019-02-20
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
- Date de publication: 2015-04-14
- Langue: Anglais
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Auteur(s): Wayne McCulloch
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
- Version intégrale
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Valuable resource to understand customer success
- Écrit par S. Brooks le 2023-01-25
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
- Date de publication: 2021-12-06
- Langue: Anglais
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Auteur(s): Joe Federer
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Auteur(s): Greg Nanigian
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Instagram Power (Second Edition)
- Build Your Brand and Reach More Customers with Visual Influence
- Auteur(s): Jason Miles
- Narrateur(s): Doug Greene
- Durée: 6 h et 53 min
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The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
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Pretty comprehensive but somewhat dry
- Écrit par Agustus le 2022-03-31
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Instagram Power (Second Edition)
- Build Your Brand and Reach More Customers with Visual Influence
- Narrateur(s): Doug Greene
- Durée: 6 h et 53 min
- Date de publication: 2021-08-07
- Langue: Anglais
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The essential guide to marketing and building your business on Instagram - today's hottest social media platform....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Gamification Marketing for Dummies
- Auteur(s): Zarrar Chishti
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
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Gamification Marketing for Dummies
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
- Date de publication: 2020-12-22
- Langue: Anglais
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Digital Sense
- The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- Auteur(s): Travis Wright, Chris J. Snook
- Narrateur(s): Walter Dixon
- Durée: 7 h et 29 min
- Version intégrale
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Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.
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Digital Sense
- The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- Narrateur(s): Walter Dixon
- Durée: 7 h et 29 min
- Date de publication: 2017-06-13
- Langue: Anglais
- Compete in the digital world with pragmatic strategies for success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Who Do You Want Your Customers to Become
- Auteur(s): Michael Schrage
- Narrateur(s): Erik Synnestvedt
- Durée: 2 h et 47 min
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.
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Who Do You Want Your Customers to Become
- Narrateur(s): Erik Synnestvedt
- Durée: 2 h et 47 min
- Date de publication: 2012-08-07
- Langue: Anglais
- Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail...
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Prix courant: 4,62$ ou 1 crédit
Prix réduit: 4,62$ ou 1 crédit
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Inbound Organization
- How to Build and Strengthen Your Company's Future Using Inbound Principles
- Auteur(s): Dan Tyre, Todd Hockenberry
- Narrateur(s): Todd Hockenberry, Dan Tyre
- Durée: 6 h et 25 min
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We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.
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Inbound Organization
- How to Build and Strengthen Your Company's Future Using Inbound Principles
- Narrateur(s): Todd Hockenberry, Dan Tyre
- Durée: 6 h et 25 min
- Date de publication: 2018-09-18
- Langue: Anglais
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Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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How to Win Customers and Keep Them for Life
- Auteur(s): Michael LeBoeuf Ph.D.
- Narrateur(s): Michael LeBoeuf Ph.D.
- Durée: 1 h et 29 min
- Version abrégée
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From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
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How to Win Customers and Keep Them for Life
- Narrateur(s): Michael LeBoeuf Ph.D.
- Durée: 1 h et 29 min
- Date de publication: 2000-04-07
- Langue: Anglais
- The success of any business depends on knowing the answers to these important questions...
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Prix courant: 9,70$ ou 1 crédit
Prix réduit: 9,70$ ou 1 crédit
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Auteur(s): Barbara E. Kahn
- Narrateur(s): Lisa Larsen
- Durée: 5 h
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Date de publication: 2018-11-13
- Langue: Anglais
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Conversation Marketing
- How to Be Relevant and Engage Your Customer by Speaking Human
- Auteur(s): Kevin Lund
- Narrateur(s): Austin Rising
- Durée: 4 h et 53 min
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Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.
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Conversation Marketing
- How to Be Relevant and Engage Your Customer by Speaking Human
- Narrateur(s): Austin Rising
- Durée: 4 h et 53 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Auteur(s): Charles H. Green
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions.
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it....
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Prix courant: 22,97$ ou 1 crédit
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Date de publication: 2020-03-03
- Langue: Anglais
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Version intégrale
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- Auteur(s): Brian Tracy, Mark Thompson
- Narrateur(s): Brian Tracy, Mark Thompson
- Durée: 5 h et 36 min
- Version intégrale
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Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- Narrateur(s): Brian Tracy, Mark Thompson
- Durée: 5 h et 36 min
- Date de publication: 2011-01-27
- Langue: Anglais
- Don’t be daunted by a challenging economy and fierce competition....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Auteur(s): Rob Fitzpatrick
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
- Version intégrale
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Histoire
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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useful and applicable
- Écrit par Feng Chi Liu le 2024-06-12
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
- Date de publication: 2019-05-08
- Langue: Anglais
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....
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