Customer Marketing
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Auteur(s): Micah Solomon, Herve Humler - foreword
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
- Date de publication: 2024-07-30
- Langue: Anglais
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Auteur(s): Harley Manning, Kerry Bodine
- Narrateur(s): Mel Foster
- Durée: 7 h et 35 min
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The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Narrateur(s): Mel Foster
- Durée: 7 h et 35 min
- Date de publication: 2012-08-28
- Langue: Anglais
- The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- Auteur(s): Jill Konrath
- Narrateur(s): Jill Konrath
- Durée: 6 h et 15 min
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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hard to listen
- Écrit par Alexander Voogd le 2020-12-28
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- Narrateur(s): Jill Konrath
- Durée: 6 h et 15 min
- Date de publication: 2010-12-06
- Langue: Anglais
- Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Auteur(s): Jeff Toister
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Auteur(s): Georgiana Laudi, Claire Suellentrop
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
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If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
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Fluff
- Écrit par NK le 2023-10-05
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
- Date de publication: 2023-08-24
- Langue: Anglais
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It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Brain Audit: Why Customers Buy (And Why They Don't)
- Auteur(s): Sean D'Souza
- Narrateur(s): Sean D'Souza
- Durée: 4 h et 21 min
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The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
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Helped my consulting business
- Écrit par Rally le 2020-01-17
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The Brain Audit: Why Customers Buy (And Why They Don't)
- Narrateur(s): Sean D'Souza
- Durée: 4 h et 21 min
- Date de publication: 2015-08-21
- Langue: Anglais
- The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain....
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Prix courant: 20,10$ ou 1 crédit
Prix réduit: 20,10$ ou 1 crédit
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Auteur(s): T. Scott Gross
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
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Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
- Date de publication: 2014-10-07
- Langue: Anglais
- Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for....
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Prix courant: 19,77$ ou 1 crédit
Prix réduit: 19,77$ ou 1 crédit
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How to Win Customers and Keep Them for Life
- Auteur(s): Michael LeBoeuf Ph.D.
- Narrateur(s): Michael LeBoeuf Ph.D.
- Durée: 1 h et 29 min
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From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
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How to Win Customers and Keep Them for Life
- Narrateur(s): Michael LeBoeuf Ph.D.
- Durée: 1 h et 29 min
- Date de publication: 2000-04-07
- Langue: Anglais
- The success of any business depends on knowing the answers to these important questions...
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Prix courant: 9,99$ ou 1 crédit
Prix réduit: 9,99$ ou 1 crédit
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Copywriting: Secret Formulas that Captivate Customers & Make You Money
- Business Writing that Sells, Branding, Marketing, Advertising, Book 1
- Auteur(s): Next Money Publishing
- Narrateur(s): Terry F. Self
- Durée: 1 h et 14 min
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Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.
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Copywriting: Secret Formulas that Captivate Customers & Make You Money
- Business Writing that Sells, Branding, Marketing, Advertising, Book 1
- Narrateur(s): Terry F. Self
- Durée: 1 h et 14 min
- Date de publication: 2020-02-26
- Langue: Anglais
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Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Auteur(s): Noah Fleming, Shawn Veltman, Debra Margles - Foreword
- Narrateur(s): Tom Parks, Cristina Panfilio
- Durée: 4 h et 50 min
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Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Narrateur(s): Tom Parks, Cristina Panfilio
- Durée: 4 h et 50 min
- Date de publication: 2017-12-28
- Langue: Anglais
- Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Auteur(s): Adam Ferrier, Jen Flemming - contributor
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- Écrit par Crystal le 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Date de publication: 2020-06-09
- Langue: Anglais
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Prix courant: 22,26$ ou 1 crédit
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Dealing with Difficult People
- Auteur(s): Roy Lilley
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Dealing with Difficult People
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Auteur(s): Blake Morgan
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
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With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
- Date de publication: 2019-10-29
- Langue: Anglais
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In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- Auteur(s): Steve Miller
- Narrateur(s): Jeff Moon
- Durée: 4 h et 32 min
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- Narrateur(s): Jeff Moon
- Durée: 4 h et 32 min
- Date de publication: 2020-12-07
- Langue: Anglais
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt"....
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Prix courant: 10,05$ ou 1 crédit
Prix réduit: 10,05$ ou 1 crédit
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Version abrégée
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Au global
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Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Date de publication: 2008-04-29
- Langue: Anglais
- Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle....
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Prix courant: 32,00$ ou 1 crédit
Prix réduit: 32,00$ ou 1 crédit
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Auteur(s): Bill Cates
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Version intégrale
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While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.
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Excellent read
- Écrit par Hemant G le 2020-05-06
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Date de publication: 2015-12-18
- Langue: Anglais
- Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The 8 Laws of Customer-Focused Leadership
- New Rules for Building a Business Around Today’s Customer
- Auteur(s): Blake Morgan
- Narrateur(s): Blake Morgan
- Durée: 6 h et 20 min
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In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.
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The 8 Laws of Customer-Focused Leadership
- New Rules for Building a Business Around Today’s Customer
- Narrateur(s): Blake Morgan
- Durée: 6 h et 20 min
- Date de publication: 2024-07-02
- Langue: Anglais
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A leadership playbook for making customer experience a core aspect of your business.
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Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- Auteur(s): Joe Pulizzi
- Narrateur(s): Joe Pulizzi
- Durée: 6 h et 50 min
- Version intégrale
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Au global
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Performance
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Histoire
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
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Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- Narrateur(s): Joe Pulizzi
- Durée: 6 h et 50 min
- Date de publication: 2015-09-17
- Langue: Anglais
- The proven entrepreneurial model that breaks all the rules....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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