Market Research

Liste de produits
    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • The Future Is Immersive
    • Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrateur(s): Graham Rowat
    • Durée: 5 h et 40 min
    • Date de publication: 2023-12-19
    • Langue: Anglais
    • Pas de évaluations
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • How Mobile Intelligence Will Change Everything
    • Auteur(s): Michael Saylor
    • Narrateur(s): LJ Ganser
    • Durée: 8 h et 43 min
    • Date de publication: 2013-05-20
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Create Zealots for Your Brand, Your Company, and Your Future
    • Auteur(s): Patrick Hanlon
    • Narrateur(s): Alan Sklar
    • Durée: 7 h et 50 min
    • Date de publication: 2006-05-17
    • Langue: Anglais
    • 4.5 out of 5 stars 26 évaluations
    • What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....

    Prix courant: 27,77$ ou 1 crédit

    Prix réduit: 27,77$ ou 1 crédit

    • A Holistic View of Life's Third Age
    • Auteur(s): Ken Dychtwald PhD, Robert Morison
    • Narrateur(s): L.J. Ganser
    • Durée: 9 h et 36 min
    • Date de publication: 2020-09-08
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • This thought-provoking book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How to Build a Product That Sells Itself
    • Auteur(s): Wes Bush
    • Narrateur(s): Derek Dysart
    • Durée: 4 h et 23 min
    • Date de publication: 2019-10-28
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • The New Science of Skin
    • Auteur(s): James Hamblin
    • Narrateur(s): Barrett Leddy
    • Durée: 7 h et 11 min
    • Date de publication: 2020-07-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • Auteur(s): Ryan Levesque
    • Narrateur(s): Tom Parks
    • Durée: 6 h et 7 min
    • Date de publication: 2019-07-02
    • Langue: Anglais
    • 5 out of 5 stars 14 évaluations
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • The Story of Innovation and Customer Choice
    • Auteur(s): Clayton M. Christensen, Taddy Hall
    • Narrateur(s): John Pruden
    • Durée: 7 h et 25 min
    • Date de publication: 2016-10-04
    • Langue: Anglais
    • 4.5 out of 5 stars 51 évaluations
    • The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • Why We Love (or Hate) Everyday Things
    • Auteur(s): Don Norman
    • Narrateur(s): George Newbern
    • Durée: 7 h et 23 min
    • Date de publication: 2023-11-28
    • Langue: Anglais
    • Pas de évaluations
    • Why attractive things work better and other crucial insights into human-centered design....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • Auteur(s): Adam Alter
    • Narrateur(s): Tristan Morris
    • Durée: 7 h et 18 min
    • Date de publication: 2013-03-21
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • The Science of Shopping
    • Auteur(s): Paco Underhill
    • Narrateur(s): Mike Chamberlain
    • Durée: 12 h
    • Date de publication: 2011-05-05
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....

    Prix courant: 22,88$ ou 1 crédit

    Prix réduit: 22,88$ ou 1 crédit

    • The Science of Smarter Spending
    • Auteur(s): Elizabeth Dunn, Michael Norton
    • Narrateur(s): B.J. Harrison
    • Durée: 5 h et 29 min
    • Date de publication: 2013-10-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Conquering the New Battleground for Customer Loyalty
    • Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Durée: 6 h et 37 min
    • Date de publication: 2020-03-03
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Building a Brand People Love from Day One
    • Auteur(s): Emily Heyward
    • Narrateur(s): Lisa Flanagan
    • Durée: 5 h et 58 min
    • Date de publication: 2020-06-09
    • Langue: Anglais
    • 5 out of 5 stars 13 évaluations
    • The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Truth and Lies About Why We Buy
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Don Leslie
    • Durée: 7 h et 22 min
    • Date de publication: 2008-10-21
    • Langue: Anglais
    • 4 out of 5 stars 9 évaluations
    • Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • The Hidden Forces That Shape Behavior
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 58 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 16 évaluations
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • The Epic Scramble to Get Inside Our Heads
    • Auteur(s): Tim Wu
    • Narrateur(s): Marc Cashman
    • Durée: 15 h et 26 min
    • Date de publication: 2016-10-18
    • Langue: Anglais
    • 4.5 out of 5 stars 19 évaluations
    • From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....

    Prix courant: 29,14$ ou 1 crédit

    Prix réduit: 29,14$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit