Marketing Psychology
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Auteur(s): Joe Federer
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Prix courant: 22,26$ ou 1 crédit
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The Psychology of Selling and Persuasion
- Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion
- Auteur(s): Leonard Moore
- Narrateur(s): KC Wayman
- Durée: 3 h et 27 min
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Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.
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The Psychology of Selling and Persuasion
- Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion
- Narrateur(s): KC Wayman
- Durée: 3 h et 27 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you....
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Prix courant: 18,74$ ou 1 crédit
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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Meh
- Écrit par Manuel le 2020-11-08
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
- Date de publication: 2016-10-11
- Langue: Anglais
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Prix courant: 30,55$ ou 1 crédit
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Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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too much fluff
- Écrit par Par le 2021-06-22
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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Date de publication: 2006-12-18
- Langue: Anglais
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....
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Prix courant: 17,48$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Auteur(s): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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well organized and shpportive
- Écrit par Good product le 2023-12-21
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
- Date de publication: 2009-02-17
- Langue: Anglais
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Prix courant: 19,42$ ou 1 crédit
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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A real eye opener
- Écrit par sarah le 2024-03-05
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Prix courant: 19,42$ ou 1 crédit
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Linchpin
- Are You Indispensable?
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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almost good.
- Écrit par Utilisateur anonyme le 2018-12-21
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Linchpin
- Are You Indispensable?
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
- Date de publication: 2010-01-26
- Langue: Anglais
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The best-selling author of Tribes and The Dip returns with his most powerful book yet....
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Prix courant: 20,40$ ou 1 crédit
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The Tipping Point
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Version abrégée
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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wonderfully thought provoking
- Écrit par Kyle le 2021-09-22
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The Tipping Point
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Date de publication: 2006-04-01
- Langue: Anglais
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Dropshipping Shopify 2022: $30,000/Month
- Includes: E-commerce Business, Private Label, Amazon FBA, Social Media Marketing 2022, Facebook, YouTube, Tiktok, Passive Income and The Psychology of Money
- Auteur(s): Peter Warren
- Narrateur(s): Matt Brown, Terry White, Joe Price
- Durée: 15 h et 15 min
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It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?
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Dropshipping Shopify 2022: $30,000/Month
- Includes: E-commerce Business, Private Label, Amazon FBA, Social Media Marketing 2022, Facebook, YouTube, Tiktok, Passive Income and The Psychology of Money
- Narrateur(s): Matt Brown, Terry White, Joe Price
- Durée: 15 h et 15 min
- Date de publication: 2022-06-16
- Langue: Anglais
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It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022....
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Prix courant: 31,26$ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13$ ou 1 crédit
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Auteur(s): Robert J. Shiller
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- Écrit par Amazon Customer le 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Date de publication: 2019-10-01
- Langue: Anglais
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Prix courant: 25,20$ ou 1 crédit
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Propaganda
- Auteur(s): Edward Bernays
- Narrateur(s): Barry J. Peterson
- Durée: 3 h et 4 min
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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audio is not so good
- Écrit par Kristopher le 2018-04-17
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Propaganda
- Narrateur(s): Barry J. Peterson
- Durée: 3 h et 4 min
- Date de publication: 2018-03-09
- Langue: Anglais
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...
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Prix courant: 18,74$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Auteur(s): Patrick Lencioni
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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WOW
- Écrit par Dee S. le 2022-12-23
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
- Date de publication: 2010-02-23
- Langue: Anglais
- This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....
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Prix courant: 17,48$ ou 1 crédit
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Influence Is Your Superpower
- The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
- Auteur(s): Zoe Chance
- Narrateur(s): Zoe Chance
- Durée: 7 h et 10 min
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You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.
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everything else is 2nd
- Écrit par derrick j campbell le 2022-02-27
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Influence Is Your Superpower
- The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
- Narrateur(s): Zoe Chance
- Durée: 7 h et 10 min
- Date de publication: 2022-02-01
- Langue: Anglais
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Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class.
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Prix courant: 23,31$ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Auteur(s): Marcus Collins
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
- Version intégrale
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Au global
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Performance
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Histoire
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same
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Great insight cringe but worthy social commentary
- Écrit par Jason D le 2024-08-13
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
- Date de publication: 2023-05-02
- Langue: Anglais
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In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
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Prix courant: 28,27$ ou 1 crédit
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Version intégrale
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Au global
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Performance
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Histoire
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- Écrit par lyleg le 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Date de publication: 2017-07-18
- Langue: Anglais
- How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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