Popular Science

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

In this book, Lee McIntyre argues that what distinguishes science from its rivals is what he calls "the scientific attitude" - caring about evidence and being willing to change theories on the basis of new evidence. The history of science is littered with theories that were scientific but turned out to be wrong; the scientific attitude reveals why even a failed theory can help us to understand what is special about science.

Fear and Loathing in Las Vegas author Hunter S. Thompson rocked the literary world with his mind-bending style of Gonzo journalism. First published in 1966, Hell’s Angels is Thompson’s up-close and personal look at the infamous motorcycle gang during the time when its moniker was most feared.

The inside story of the rise, fall, and rise of FanDuel and DraftKings - two companies that began as obscure startups and, seemingly overnight, became billion dollar companies, and just as quickly found themselves the target of the FBI and Department of Justice and the center of a national scandal.

The architects of America's cultural revolution of the 1960s were Beat authors like Allen Ginsberg and Jack Kerouac, and celebrated figures like Norman Mailer, Timothy Leary, Eldridge Cleaver, and Susan Sontag. In examining the lives and works of those who spoke for the 1960s, Roger Kimball conceives a series of cautionary tales, an annotated guidebook of wrong turns, dead-ends, and blind alleys.

The study of classic and contemporary films can provide a powerful avenue to understand the experience of mental illness. In Madness at the Movies, James Charney, MD, a practicing psychiatrist and long-time cinephile, examines films that delve deeply into characters’ inner worlds, and he analyzes moments that help define their particular mental illness.

By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Athena Aktipis of Arizona State University is a self-professed apocalypse enthusiast, and as the host of the podcast Zombified, she knows the undead inside and out. With Zombified: Real-World Lessons from Fictional Apocalypses, she’s compiled her research and insights into a fascinating Audible Original that will have you thinking deeper about all those shambling, brain-hungry corpses in pop culture—not to mention our everyday lives. Drawing on years of research on zombies and zombification, these six lessons offer a fun way to explore and understand the many forces that influence us.

Maybe you know someone who swears by the reliability of psychics or who is in regular contact with angels. Or perhaps you're trying to find a nice way of dissuading someone from wasting money on a homeopathy cure. How do you find a gently persuasive way of steering people away from unfounded beliefs, bogus cures, conspiracy theories, and the like? Longtime skeptic Guy P. Harrison shows you how in this down-to-earth, entertaining exploration of commonly held extraordinary claims.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

More than half of American adults and more than 75 percent of young Americans believe in intelligent extraterrestrial life. This level of belief rivals that of belief in God. American Cosmic examines the mechanisms at work behind the thriving belief system in extraterrestrial life, a system that is changing and even supplanting traditional religions.

In one memorable The Simpsons moment, Homer laughs hysterically at a standup comic, pausing only to gasp, "It's true, we're so lame!" In a sense, that is author Chris Turner's main thesis: Over the last 15 years, The Simpsons has chronicled the absurdities and the defining events of an increasingly confusing culture.

Nearly a half century into being a feminist and legal pioneer, something funny happened to Supreme Court Justice Ruth Bader Ginsburg: The octogenarian won the Internet. Across America, people who weren't even born when Ginsburg made her name are tattooing themselves with her face, setting her famously searing dissents to music, and making viral videos in tribute.

While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park: fast-talking Texan C. V. Wood. Three Years in Wonderland presents the never-before-told, full story of "the happiest place on earth".

Her longevity, health, and physical stamina are legendary. Now officially the longest reigning monarch in British history, Elizabeth II has spent over half a century on the throne, rarely taking a sick day and, in her tenth decade, remains amazingly comfortable in her own skin. How does she do it? For the first time, step behind palace doors to unlock the little-known secrets behind the queen’s remarkable self-preservation and continued radiance. Investigating the six lifestyle spheres that have kept her going strong for decades, you will learn how to channel your inner royal.

If you think Saddam and Satan make a kinky couple, wait till you get a load of South Park and Philosophy. Get your Big Wheels ready, because we're going for a ride, as 22 philosophers take us down the road to understanding the big-picture issues in this small mountain town.

Joan Morgan offers a provocative and powerful look into the life of the modern Black woman: a complex world in which feminists often have not-so-clandestine affairs with the most sexist of men, where women who treasure their independence frequently prefer men who pick up the tab, and where the deluge of babymothers and babyfathers reminds Black women who long for marriage that traditional nuclear families are a reality for less than 40 percent of the population.

Who invented reality television, the world’s most dangerous pop-culture genre? And why can’t we look away? In this revelatory, deeply reported account of the rise of “dirty documentary”—from its contentious roots in radio to the ascent of Donald Trump—Emily Nussbaum unearths the origin story of the genre that ate the world, as told through the lively voices of the people who built it. At once gimlet-eyed and empathetic, Cue the Sun! explores the morally charged, funny, and sometimes tragic consequences of the hunt for something real inside something fake.

Video game sales as a whole have continued to grow, now raking in twice as much money per year as the entire film industry, and countless psychologists have turned their attention to the effects gaming has on us: our confidence, our identity, and our personal growth. The Psychology of Zelda applies the latest psychological findings, plus insights from classic psychology theory, to Link, Zelda, Hyrule, and the players who choose to wield the Master Sword.