Publishing Business

Enjoy this enormous combo of books about various business-related topics!

Present moment awareness is an essential ingredient in life if one expects to experience any degree of authentic peace and contentment. It has been acknowledged for centuries as the cornerstone of spiritual awakening in all traditions of Eastern thought. In the West, however, it is still a relatively unrecognized concept for living. The Western mind is always restless, never content with the moment.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

At its heart, accountability is understanding that your actions do not always have the impact that you intend; it is ownership of your actions, working to repair problematic issues, and learning how to prevent patterns from forming or continuing in the future. How to Be Accountable will walk you through your own head to understand your own patterns and behaviors, untangle them, and live the kind of life you want.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

From a third-generation farmer and successful entrepreneur, Redefining Rich is an entrepreneur’s guide to balancing work and family with the pleasures of the good life, with simple exercises and important lessons to serve everyone from the new sole proprietor to a seasoned CEO.

This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.

The best career is not one where you only do what you love, but one where you honor who you are. In You Turn, counterterrorism-professional-turned-career-coach Ashley Stahl shares the strategies she’s used to help thousands ditch their Monday blues, get clarity on what work lights them up, and devise an action plan to create a career they love. This book gives listeners access to Stahl’s coveted 11-step road map that has guided thousands of coaching clients in 31 countries to self-discovery and success.

Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.

After examining the lives of hundreds of historical, biblical, and contemporary leaders, Dr. J. Robert Clinton gained perspective on how leaders develop over a lifetime. By studying the six distinct stages he identifies, you will learn to recognize and respond to God's providential shaping in your life, determine where you are in the leadership development process, identify others with leadership characteristics, and direct the development of future leaders.

The Complete Strategy Collection, a compilation of ancient and historical philosophies, will increase your knowledge of strategy, conflict, and adversity throughout the ages, giving you valuable insight into the past while opening a window to the future. Although each of the works can be considered a manual or diagram for war or engaging in physical combat, the life skills embodied in each can be adapted to everyday life in modern society. Listen and learn how you, too, can take advantage of the strategies of war.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

Don't waste a minute: 1,440 minutes. That's how many minutes there are in a day. How are you spending those precious minutes? Do you feel drained at the end of the day or look back and can't figure out where the time went? If you're not feeling fired up and fueled by your lists, Paula Rizzo, best-selling author and Emmy-award winning television producer, delivers the solution in Listful Living. You can learn to tap into your own productivity style to get more done; curate your list making to best serve the lifestyle you want to lead, and more.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Michelle has always had a problem with the word fearless. Facing your demons doesn't mean you're fearless; it means you fear them, but you do it anyway! So for 100 days, she faced 100 of her fears, and the message went viral. Written in Michelle's hilarious, honest voice and driven through storytelling, expert interviews, and practical tools, Hello, Fears conveys the lessons she learned from facing each fear and inspires listeners to make the right choice - the brave choice.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....