Selling Food

In a culture obsessed with food - how it looks, what it tastes like, where it comes from, what is good for us - there are often more questions than answers. Michael Ruhlman proposes that the best practices for consuming wisely could be hiding in plain sight - in the aisles of your local supermarket. Using the human story of the family-run Midwestern chain Heinen's as an anchor to this journalistic narrative, he dives into the mysterious world of supermarkets and the ways in which we produce, consume, and distribute food.

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

The future is here, and it’s a tsunami of change. You can’t go back to the Good Old Days of 2019 when you could get away with being sloppy and safe and only performing at 50 percent of your potential. It’s a Crazy New World. If you are not doing these things, you are dead meat! The future of restauranting is here and it will be created by wily and smart independent restaurant owners who throw caution to the wind and do whatever it takes to survive and ultimately thrive in the new world of restauranting.

Do you want to start your own business and become a success? Have you looked at various ideas and are still stuck on what would be best for you? Is a food-truck business something that you could see yourself doing? If a new business seems like it could be for you, then this book, Food Truck Business, could be just what you are looking for. Inside it you will find plenty of information that will help you to succeed

Finally, here is a book that covers it all. Right from the concept to the implementation of the idea, this book will guide you through every step, making it easy and possible for you. Of late, there has been quite a buzz about the boom in this sector opening up wonderful business opportunities for everyone who is ready to think smart and act fast. This book is for those who had the urge, but didn't know how to get started and take it forward.