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Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business

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Rocket Fuel

Written by: Gino Wickman, Mark C. Winters
Narrated by: Mark C. Winters
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About this listen

Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.

©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc.
Management & Leadership Marketing & Sales Small Business & Entrepreneurship Workplace & Organizational Behaviour Business
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What listeners say about Rocket Fuel

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Not really for small business owners

I love the concept of the VI methodology but as a small business owner looking for help to get to 1m this book was probably premature.

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Great for entrepreneurs going to the next level!

It went by quickly. Very engaging. Made for those already in business and looking for processes and systems to get you to the next level.

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2 people found this helpful

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This really gave me a fresh perspective

My partner and I have been running this business for the past ten years but our growth has stalled this past year. This book will help shape some of the discussions we will have as we plan for the coming year.

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Wrecked me for good

This is the kind of self help / self exploration / change of perspective that takes a few listens through to really digest. There’s a level of looking through a window at the story because it doesn’t apply to you directly but somehow you are driven to change, grow, push, and get the rocket fuel going in your life. Highly motivating to the point that I want more. Well done- highly recommend as the top 20 books everyone should have in their collection.

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Great book for those running a business!

Running a business can be much easier after reading this book. It is important to know what hat you wear, and what your talents are. Highly recommended.

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Wow

Perfect for CEO AND COO. Very straightforward. No bla bla bla ...thank you for this

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First a’ha moment of 2020

I really appreciated this book, it gave me a better understanding on my strengths, and what to put on a personal business card, and how to position myself. I feel like I am ready for my next career after reading this book. Highly recommend it, I also appreciate the overall length of the book, not to long. It’s relatively concise and repeats the high level information you need to know and use, plus they list their resources/additional tools as you reading on a topic.

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Great read for Partnership

I am learning day by day how to he smarter at being an entrepreneur. if your in a partnership or just on your own, this will be an educational book for you.

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Fantastic summary of multiple best selling books and new material to

This book summaries some of the key business books that I have read over the past twenty years. It takes the best of the best but adds one fundamental item that I have never read or fully understood. This element is the difference between and integrator and a visionary. This different way of viewing things has given me perspective to take our business to the next level. I would highly recommend it.

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A Game-Changer for Visionary Entrepreneurs

The concept presented in this book was enlightening to me when I first read it 4 years ago. I now give a copy of this book to my all my clients and it has been a game-changer for so many of them! I highly recommend every Entrepreneur reads or listens to this book!

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