Advertising Marketing
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Auteur(s): Joseph Sugarman
- Narrateur(s): Mike Lenz
- Durée: 11 h et 9 min
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Learning from the best!
- Écrit par Nansey Sinclaire le 2023-03-18
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrateur(s): Mike Lenz
- Durée: 11 h et 9 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy....
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Prix courant: 27,83$ ou 1 crédit
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Auteur(s): Daniel Hayes
- Narrateur(s): Tanvir Karim
- Durée: 3 h
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Date de publication: 2024-04-19
- Langue: Anglais
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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Prix courant: 18,74$ ou 1 crédit
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Auteur(s): Donald Miller, Dr. J.J. Peterson
- Narrateur(s): Donald Miller, Dr. J.J. Peterson
- Durée: 4 h et 19 min
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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Great, as expected
- Écrit par Brandon Goodwin le 2021-02-17
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrateur(s): Donald Miller, Dr. J.J. Peterson
- Série: Made Simple Series
- Durée: 4 h et 19 min
- Date de publication: 2020-03-17
- Langue: Anglais
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Auteur(s): Phil P. Barden
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Date de publication: 2022-11-15
- Langue: Anglais
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- Auteur(s): Dan S. Kennedy, Kim Walsh Phillips
- Narrateur(s): James Romick
- Durée: 7 h et 31 min
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Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- Narrateur(s): James Romick
- Série: No B.S.
- Durée: 7 h et 31 min
- Date de publication: 2020-06-30
- Langue: Anglais
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Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire....
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Prix courant: 22,26$ ou 1 crédit
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Scientific Advertising
- Auteur(s): Claude C. Hopkins
- Narrateur(s): Paul Jones
- Durée: 2 h et 4 min
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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lame
- Écrit par Roger le 2023-01-17
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Scientific Advertising
- Narrateur(s): Paul Jones
- Durée: 2 h et 4 min
- Date de publication: 2017-09-25
- Langue: Anglais
- After listening to this audiobook you'll never waste money on ineffective advertising again....
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Prix courant: 9,34$ ou 1 crédit
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
- Date de publication: 2018-11-29
- Langue: Anglais
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Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....
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Prix courant: 18,74$ ou 1 crédit
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Auteur(s): Marcus Sheridan
- Narrateur(s): Marcus Sheridan
- Durée: 9 h et 32 min
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They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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Strong Initial SEO Content & Strategy Principles.
- Écrit par Utilisateur anonyme le 2023-10-15
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Narrateur(s): Marcus Sheridan
- Durée: 9 h et 32 min
- Date de publication: 2019-12-24
- Langue: Anglais
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In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have....
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Prix courant: 22,26$ ou 1 crédit
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Advertising
- Innovative Strategies for Effective Marketing
- Auteur(s): K. Connors
- Narrateur(s): Brian Michael Raetz
- Durée: 2 h et 16 min
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Advertising: Innovative Strategies for Effective Marketing Step into the colorful world of advertising with "Advertising: Innovative Strategies for Effective Marketing." This lively guide takes you through the essentials of impactful ad creation. Blending humor with practical insights across traditional and digital platforms, it’s ideal for anyone looking to connect with audiences in meaningful ways. Whether you’re honing your skills, boosting your brand, or curious about advertising’s cultural role, this book has you covered.
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Advertising
- Innovative Strategies for Effective Marketing
- Narrateur(s): Brian Michael Raetz
- Durée: 2 h et 16 min
- Date de publication: 2025-03-10
- Langue: Anglais
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Advertising: Innovative Strategies for Effective Marketing Step into the colorful world of advertising with "Advertising: Innovative Strategies for Effective Marketing." This lively guide takes you through the essentials of impactful ad creation.
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Prix courant: 8,71$ ou 1 crédit
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Advanced Selling Strategies
- The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 15 h et 34 min
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Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.
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Advanced Selling Strategies
- The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
- Narrateur(s): Brian Tracy
- Durée: 15 h et 34 min
- Date de publication: 2016-11-11
- Langue: Anglais
- Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Auteur(s): Robert W. Bly
- Narrateur(s): Barry Abrams
- Durée: 8 h et 49 min
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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Some good content
- Écrit par Amazon Customer le 2023-01-19
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Narrateur(s): Barry Abrams
- Durée: 8 h et 49 min
- Date de publication: 2020-02-18
- Langue: Anglais
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns....
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Prix courant: 22,26$ ou 1 crédit
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 40 min
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Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
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up-to-date information about marketing
- Écrit par Brad le 2020-08-06
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 40 min
- Date de publication: 2019-02-19
- Langue: Anglais
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A primer on the future of PR, marketing, and advertising, Growth Hacker Marketing is now revised and updated with cutting-edge case studies of start-ups, brands, and small businesses....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Scientific Advertising
- Auteur(s): Claude Hopkins
- Narrateur(s): Ty Carthage
- Durée: 2 h et 19 min
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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Scientific Advertising
- Narrateur(s): Ty Carthage
- Durée: 2 h et 19 min
- Date de publication: 2015-09-10
- Langue: Anglais
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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Branding for Dummies, 2nd Edition
- Auteur(s): Bill Chiaravalle, Barbara Findlay Schenck
- Narrateur(s): James Fouhey
- Durée: 14 h et 38 min
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
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Branding for Dummies, 2nd Edition
- Narrateur(s): James Fouhey
- Durée: 14 h et 38 min
- Date de publication: 2019-09-10
- Langue: Anglais
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Mike Lenz
- Durée: 6 h et 15 min
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrateur(s): Mike Lenz
- Série: No B.S.
- Durée: 6 h et 15 min
- Date de publication: 2019-11-26
- Langue: Anglais
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works....
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Prix courant: 22,26$ ou 1 crédit
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Auteur(s): Dan Lok
- Narrateur(s): Dan Lok
- Durée: 3 h et 34 min
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Keep an open mind
- Écrit par caroline le 2023-01-03
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Narrateur(s): Dan Lok
- Durée: 3 h et 34 min
- Date de publication: 2016-12-13
- Langue: Anglais
- As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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This I Know
- Marketing Lessons from Under the Influence
- Auteur(s): Terry O'Reilly
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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So good I am buying the hard copy too
- Écrit par kw le 2018-03-12
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This I Know
- Marketing Lessons from Under the Influence
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
- Date de publication: 2018-02-27
- Langue: Anglais
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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business - whatever that business might be....
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Prix courant: 29,14$ ou 1 crédit
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The 22 Immutable Laws of Marketing
- Auteur(s): Al Ries, Jack Trout
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
- Version intégrale
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Histoire
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- Écrit par Gary Glass le 2018-08-12
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The 22 Immutable Laws of Marketing
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
- Date de publication: 2014-04-22
- Langue: Anglais
- There are laws of nature, so why shouldn’t there be laws of marketing....
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Prix courant: 18,64$ ou 1 crédit
Prix réduit: 18,64$ ou 1 crédit
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The 22 Immutable Laws of Branding
- Auteur(s): Al Ries, Laura Ries
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
- Version intégrale
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Au global
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Performance
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Histoire
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Not relevant, good for a laugh
- Écrit par Shane le 2018-01-05
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The 22 Immutable Laws of Branding
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
- Date de publication: 2014-04-22
- Langue: Anglais
- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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