Consumer Research

Liste de produits
    • The Science of Smarter Spending
    • Auteur(s): Elizabeth Dunn, Michael Norton
    • Narrateur(s): B.J. Harrison
    • Durée: 5 h et 29 min
    • Date de publication: 2013-10-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • How We Misthink Money and How to Spend Smarter
    • Auteur(s): Dan Ariely, Jeff Kreisler
    • Narrateur(s): Simon Jones
    • Durée: 9 h et 12 min
    • Date de publication: 2017-11-07
    • Langue: Anglais
    • 4.5 out of 5 stars 65 évaluations
    • Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • Auteur(s): Ryan Levesque
    • Narrateur(s): Tom Parks
    • Durée: 6 h et 7 min
    • Date de publication: 2019-07-02
    • Langue: Anglais
    • 5 out of 5 stars 14 évaluations
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • Innovative Sourcing and Logistics for a Fiercely Competitive World
    • Auteur(s): Suman Sarkar
    • Narrateur(s): Christopher Lane
    • Durée: 5 h et 32 min
    • Date de publication: 2017-06-22
    • Langue: Anglais
    • 4.5 out of 5 stars 14 évaluations
    • When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • How Marketing Ate Our Culture
    • Auteur(s): Terry O'Reilly, Mike Tennant
    • Narrateur(s): Terry O'Reilly
    • Durée: 10 h et 24 min
    • Date de publication: 2020-02-25
    • Langue: Anglais
    • 4.5 out of 5 stars 45 évaluations
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    Prix courant: 22,14$ ou 1 crédit

    Prix réduit: 22,14$ ou 1 crédit

    • How to Build a Product That Sells Itself
    • Auteur(s): Wes Bush
    • Narrateur(s): Derek Dysart
    • Durée: 4 h et 23 min
    • Date de publication: 2019-10-28
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • The Hidden Forces That Shape Behavior
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 58 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 16 évaluations
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • Auteur(s): Daniel Gilbert
    • Narrateur(s): Daniel Gilbert
    • Durée: 7 h et 26 min
    • Date de publication: 2006-04-27
    • Langue: Anglais
    • 4 out of 5 stars 124 évaluations
    • A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • Create Zealots for Your Brand, Your Company, and Your Future
    • Auteur(s): Patrick Hanlon
    • Narrateur(s): Alan Sklar
    • Durée: 7 h et 50 min
    • Date de publication: 2006-05-17
    • Langue: Anglais
    • 4.5 out of 5 stars 26 évaluations
    • What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....

    Prix courant: 27,77$ ou 1 crédit

    Prix réduit: 27,77$ ou 1 crédit

    • How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    • Auteur(s): Tom Asacker
    • Narrateur(s): Tom Asacker
    • Durée: 2 h et 2 min
    • Date de publication: 2014-01-31
    • Langue: Anglais
    • Pas de évaluations
    • In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior....

    Prix courant: 13,00$ ou 1 crédit

    Prix réduit: 13,00$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • How Today's Fastest-Growing Companies Drive Breakout Success
    • Auteur(s): Sean Ellis, Morgan Brown
    • Narrateur(s): Sean Ellis, Morgan Brown
    • Durée: 10 h et 43 min
    • Date de publication: 2017-04-25
    • Langue: Anglais
    • 4.5 out of 5 stars 53 évaluations
    • An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

    Prix courant: 37,05$ ou 1 crédit

    Prix réduit: 37,05$ ou 1 crédit

    • Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
    • Auteur(s): David Hoffeld
    • Narrateur(s): David Hoffeld
    • Durée: 7 h et 52 min
    • Date de publication: 2016-11-15
    • Langue: Anglais
    • 4 out of 5 stars 21 évaluations
    • The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • The Story of Innovation and Customer Choice
    • Auteur(s): Clayton M. Christensen, Taddy Hall
    • Narrateur(s): John Pruden
    • Durée: 7 h et 25 min
    • Date de publication: 2016-10-04
    • Langue: Anglais
    • 4.5 out of 5 stars 51 évaluations
    • The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • Auteur(s): Joey Coleman
    • Narrateur(s): Joey Coleman
    • Durée: 9 h et 28 min
    • Date de publication: 2018-04-03
    • Langue: Anglais
    • 4.5 out of 5 stars 86 évaluations
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • Conquering the New Battleground for Customer Loyalty
    • Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Durée: 6 h et 37 min
    • Date de publication: 2020-03-03
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Your 7 Triggers to Persuasion and Captivation
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 8 h et 41 min
    • Date de publication: 2010-08-10
    • Langue: Anglais
    • 4 out of 5 stars 4 évaluations
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • The New Science of Skin
    • Auteur(s): James Hamblin
    • Narrateur(s): Barrett Leddy
    • Durée: 7 h et 11 min
    • Date de publication: 2020-07-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • The Epic Scramble to Get Inside Our Heads
    • Auteur(s): Tim Wu
    • Narrateur(s): Marc Cashman
    • Durée: 15 h et 26 min
    • Date de publication: 2016-10-18
    • Langue: Anglais
    • 4.5 out of 5 stars 19 évaluations
    • From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....

    Prix courant: 29,14$ ou 1 crédit

    Prix réduit: 29,14$ ou 1 crédit