Consumer Research
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Happy Money
- The Science of Smarter Spending
- Auteur(s): Elizabeth Dunn, Michael Norton
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Useful information
- Écrit par Utilisateur anonyme le 2018-01-25
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Happy Money
- The Science of Smarter Spending
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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Failed to deliver
- Écrit par green orchid le 2024-10-22
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- Auteur(s): Dan Ariely, Jeff Kreisler
- Narrateur(s): Simon Jones
- Durée: 9 h et 12 min
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Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
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Solid Book on Money and How We Think About It
- Écrit par h le 2023-02-24
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Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- Narrateur(s): Simon Jones
- Durée: 9 h et 12 min
- Date de publication: 2017-11-07
- Langue: Anglais
- Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Auteur(s): Ryan Levesque
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
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As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.
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WoW ... grab your note book
- Écrit par Utilisateur anonyme le 2023-03-08
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
- Date de publication: 2019-07-02
- Langue: Anglais
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In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Auteur(s): Suman Sarkar
- Narrateur(s): Christopher Lane
- Durée: 5 h et 32 min
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Really great book of Supply Chain case studies
- Écrit par Utilisateur anonyme le 2022-08-23
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrateur(s): Christopher Lane
- Durée: 5 h et 32 min
- Date de publication: 2017-06-22
- Langue: Anglais
- When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par Utilisateur anonyme le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
Prix réduit: 22,14$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par Utilisateur anonyme le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Stumbling on Happiness
- Auteur(s): Daniel Gilbert
- Narrateur(s): Daniel Gilbert
- Durée: 7 h et 26 min
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.
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Entertaining and informative!
- Écrit par Utilisateur anonyme le 2017-12-09
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Stumbling on Happiness
- Narrateur(s): Daniel Gilbert
- Durée: 7 h et 26 min
- Date de publication: 2006-04-27
- Langue: Anglais
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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The Business of Belief
- How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
- Auteur(s): Tom Asacker
- Narrateur(s): Tom Asacker
- Durée: 2 h et 2 min
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In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
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The Business of Belief
- How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
- Narrateur(s): Tom Asacker
- Durée: 2 h et 2 min
- Date de publication: 2014-01-31
- Langue: Anglais
- In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Auteur(s): Robert J. Shiller
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- Écrit par Utilisateur anonyme le 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Date de publication: 2019-10-01
- Langue: Anglais
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Prix courant: 25,20$ ou 1 crédit
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Auteur(s): Sean Ellis, Morgan Brown
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- Écrit par Utilisateur anonyme le 2021-01-06
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
- Date de publication: 2017-04-25
- Langue: Anglais
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Auteur(s): David Hoffeld
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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pinched nose reader. lots of filler
- Écrit par Amazon Customer le 2018-04-04
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Date de publication: 2016-11-15
- Langue: Anglais
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Prix courant: 20,40$ ou 1 crédit
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Auteur(s): Clayton M. Christensen, Taddy Hall
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Era of ‘Jobs to be Done’
- Écrit par Utilisateur anonyme le 2019-09-25
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Date de publication: 2016-10-04
- Langue: Anglais
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Auteur(s): Joey Coleman
- Narrateur(s): Joey Coleman
- Durée: 9 h et 28 min
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Learning to start over
- Écrit par Utilisateur anonyme le 2021-01-27
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrateur(s): Joey Coleman
- Durée: 9 h et 28 min
- Date de publication: 2018-04-03
- Langue: Anglais
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Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Version intégrale
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Date de publication: 2020-03-03
- Langue: Anglais
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Prix courant: 20,40$ ou 1 crédit
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Version intégrale
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Au global
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Worth it !
- Écrit par Utilisateur anonyme le 2020-02-15
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Date de publication: 2010-08-10
- Langue: Anglais
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Clean
- The New Science of Skin
- Auteur(s): James Hamblin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
- Version intégrale
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Au global
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Performance
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Histoire
Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.
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Get thinking with Clean
- Écrit par Utilisateur anonyme le 2023-09-24
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Clean
- The New Science of Skin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
- Date de publication: 2020-07-21
- Langue: Anglais
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The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Version intégrale
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Au global
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Performance
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Histoire
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
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