Customer Marketing
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Auteur(s): Carrie Melissa Jones, Charles Vogl
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
- Version intégrale
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
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It's Time to Come Together
- Écrit par Jody Harbour le 2023-03-27
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
- Date de publication: 2020-05-15
- Langue: Anglais
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships....
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Prix courant: 28,23$ ou 1 crédit
Prix réduit: 28,23$ ou 1 crédit
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Version intégrale
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Date de publication: 2020-03-03
- Langue: Anglais
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Auteur(s): Paul Gillin, Eric Schwartzman
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
- Version intégrale
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This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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The first book devoted entirely to B2B social marketing....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- Auteur(s): David Mattson - foreword, David H. Sandler
- Narrateur(s): Sean Pratt
- Durée: 8 h et 23 min
- Version intégrale
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Au global
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Performance
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The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
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Great Sales Training!
- Écrit par Christopher Willis le 2022-08-08
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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- Narrateur(s): Sean Pratt
- Durée: 8 h et 23 min
- Date de publication: 2017-08-01
- Langue: Anglais
- The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Marketing 5.0
- Technology for Humanity
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Version intégrale
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Rehash of things I already know
- Écrit par Bruce Warren le 2024-01-28
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Marketing 5.0
- Technology for Humanity
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Date de publication: 2021-03-23
- Langue: Anglais
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Auteur(s): Shawn Casemore
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
- Version intégrale
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Au global
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Histoire
Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
- Date de publication: 2024-08-27
- Langue: Anglais
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This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Auteur(s): Brent Keltner
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
- Version intégrale
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Performance
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Histoire
The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
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Great ideas - heavy with technobabble
- Écrit par Fred Barbe le 2023-04-06
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
- Date de publication: 2022-04-05
- Langue: Anglais
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Sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey....
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Prix courant: 28,37$ ou 1 crédit
Prix réduit: 28,37$ ou 1 crédit
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Auteur(s): Rob Fitzpatrick
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
- Version intégrale
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Histoire
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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useful and applicable
- Écrit par Feng Chi Liu le 2024-06-12
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
- Date de publication: 2019-05-08
- Langue: Anglais
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Auteur(s): Ashvin Vaidyanathan, Ruben Rabago
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
- Version intégrale
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
- Date de publication: 2020-03-24
- Langue: Anglais
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
- Version intégrale
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Au global
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 19,01$ ou 1 crédit
Prix réduit: 19,01$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Version intégrale
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Auteur(s): Michael Killen
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
- Version intégrale
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Au global
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Performance
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers, define a profitable niche, and sell more marketing funnels. Even if you’ve never sold a funnel for more than four figures (or you have no idea what to include in a five-figure project), this audiobook will lay out the entire process to sell marketing funnels for five figures.
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Good content, terrible narrator
- Écrit par Customer Z le 2024-06-19
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
- Date de publication: 2022-02-14
- Langue: Anglais
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers and sell more marketing funnels....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Auteur(s): Renee Evenson
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Version intégrale
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Au global
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Performance
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Date de publication: 2017-12-12
- Langue: Anglais
- Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Version intégrale
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Au global
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Histoire
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Auteur(s): Srini Sekaran
- Narrateur(s): David K Martin
- Durée: 3 h et 23 min
- Version intégrale
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Au global
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Narrateur(s): David K Martin
- Durée: 3 h et 23 min
- Date de publication: 2021-03-25
- Langue: Anglais
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Auteur(s): Brittany Hodak
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
- Version intégrale
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In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
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Very relevant topic in today experience economy
- Écrit par Melissa Fox le 2023-01-23
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
- Date de publication: 2023-01-10
- Langue: Anglais
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In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Marketing 6.0
- The Future Is Immersive
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
- Date de publication: 2023-12-19
- Langue: Anglais
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Auteur(s): Adele Revella
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
- Version intégrale
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Auteur(s): Ray Edwards
- Narrateur(s): Ray Edwards
- Durée: 4 h et 11 min
- Version intégrale
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Au global
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Performance
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Histoire
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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this is the best book. packed with info!!!
- Écrit par chas le 2022-12-05
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrateur(s): Ray Edwards
- Durée: 4 h et 11 min
- Date de publication: 2019-08-06
- Langue: Anglais
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Version intégrale
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Au global
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Performance
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Histoire
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Time spent well
- Écrit par pg le 2022-06-07
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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