Customer Marketing
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Auteur(s): Richard Abraham
- Narrateur(s): Peter Ganim
- Durée: 2 h et 55 min
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Narrateur(s): Peter Ganim
- Durée: 2 h et 55 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving"....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- Auteur(s): Isabella Villani
- Narrateur(s): Jonathan Yen
- Durée: 9 h et 4 min
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From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- Narrateur(s): Jonathan Yen
- Durée: 9 h et 4 min
- Date de publication: 2019-04-09
- Langue: Anglais
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Transform Customer Experience offers real-life insights into effective strategies for developing and implementing customer experience (CX) programs in a range of corporate, governmental, and nonprofit environments....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- Auteur(s): Brian Tracy, Mark Thompson
- Narrateur(s): Brian Tracy, Mark Thompson
- Durée: 5 h et 36 min
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Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- Narrateur(s): Brian Tracy, Mark Thompson
- Durée: 5 h et 36 min
- Date de publication: 2011-01-27
- Langue: Anglais
- Don’t be daunted by a challenging economy and fierce competition....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Who Do You Want Your Customers to Become
- Auteur(s): Michael Schrage
- Narrateur(s): Erik Synnestvedt
- Durée: 2 h et 47 min
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.
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Who Do You Want Your Customers to Become
- Narrateur(s): Erik Synnestvedt
- Durée: 2 h et 47 min
- Date de publication: 2012-08-07
- Langue: Anglais
- Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail...
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Prix courant: 4,62$ ou 1 crédit
Prix réduit: 4,62$ ou 1 crédit
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Auteur(s): Wayne McCulloch
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Valuable resource to understand customer success
- Écrit par S. Brooks le 2023-01-25
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
- Date de publication: 2021-12-06
- Langue: Anglais
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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Prix courant: 20,19$ ou 1 crédit
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Auteur(s): Gabriel Weinberg, Justin Mares
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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Must read for any startup founder
- Écrit par Brandon le 2018-09-19
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
- Date de publication: 2015-10-23
- Langue: Anglais
- Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Auteur(s): Noah Fleming
- Narrateur(s): Walter Dixon
- Durée: 5 h et 50 min
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Narrateur(s): Walter Dixon
- Durée: 5 h et 50 min
- Date de publication: 2016-11-15
- Langue: Anglais
- How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Auteur(s): Matthew Pollard
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
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Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
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book review
- Écrit par Zoey le 2024-04-28
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
- Date de publication: 2018-01-04
- Langue: Anglais
- Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Auteur(s): Joseph Jaffe
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
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If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Why customer retention is the new acquisition....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Conversation Marketing
- How to Be Relevant and Engage Your Customer by Speaking Human
- Auteur(s): Kevin Lund
- Narrateur(s): Austin Rising
- Durée: 4 h et 53 min
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Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.
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Conversation Marketing
- How to Be Relevant and Engage Your Customer by Speaking Human
- Narrateur(s): Austin Rising
- Durée: 4 h et 53 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers....
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Prix courant: 27,83$ ou 1 crédit
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Auteur(s): Joe Pulizzi
- Narrateur(s): Joe Pulizzi
- Durée: 8 h et 34 min
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How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Narrateur(s): Joe Pulizzi
- Durée: 8 h et 34 min
- Date de publication: 2013-12-20
- Langue: Anglais
- How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Auteur(s): Patrick Lencioni
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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WOW
- Écrit par Dee S. le 2022-12-23
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
- Date de publication: 2010-02-23
- Langue: Anglais
- This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....
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Prix courant: 17,48$ ou 1 crédit
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Auteur(s): Rob Fitzpatrick
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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useful and applicable
- Écrit par Feng Chi Liu le 2024-06-12
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
- Date de publication: 2019-05-08
- Langue: Anglais
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....
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Prix courant: 15,14$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- Auteur(s): Jeffrey J. Fox
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 8 min
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Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!
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Good Sales Instruction Manual covering Fundamentals
- Écrit par prem kailash le 2019-01-02
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 8 min
- Date de publication: 2000-06-06
- Langue: Anglais
- A rainmaker is a person who brings revenue into an organization. That revenue comes from customers, it is the lifeforce of the organization, and without it the organization will die...
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Prix courant: 10,67$ ou 1 crédit
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Auteur(s): Matthew Dixon, Ted McKenna
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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great read
- Écrit par abithab ragunathan le 2022-12-07
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
- Date de publication: 2022-09-20
- Langue: Anglais
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Auteur(s): Katie Delahaye Paine
- Narrateur(s): Vanessa Hart
- Durée: 7 h et 27 min
- Version intégrale
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Au global
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Performance
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Histoire
In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Narrateur(s): Vanessa Hart
- Durée: 7 h et 27 min
- Date de publication: 2020-07-09
- Langue: Anglais
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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