Advertising Psychology
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The Psychology of Advertising
- 3rd Edition
- Written by: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 2021-08-03
- Language: English
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Price: $33.40 or 1 Credit
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Written by: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Only book I've ever read multiple times
- By Mike on 2018-02-22
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Release date: 2017-05-12
- Language: English
- You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....
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Price: $20.15 or 1 Credit
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The Tipping Point
- How Little Things Can Make a Big Difference
- Written by: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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A book by a guy who follows his own advice
- By Jeff Alpaugh on 2018-03-14
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 2007-04-03
- Language: English
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Price: $25.24 or 1 Credit
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Written by: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Keep an open mind
- By caroline on 2023-01-03
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Release date: 2016-12-13
- Language: English
- As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect....
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Price: $21.00 or 1 Credit
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Written by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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interesting content, boring delivery
- By Eva Villalba on 2024-10-31
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Release date: 2009-02-17
- Language: English
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Price: $19.42 or 1 Credit
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Propaganda
- Written by: Edward Bernays, Mark Crispin Miller - introduction
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Unabridged
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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Worth the time and Money
- By Joel B on 2021-10-02
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Propaganda
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Release date: 2017-07-25
- Language: English
- A seminal and controversial figure in the history of political thought and public relations....
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The Age of Persuasion
- How Marketing Ate Our Culture
- Written by: Terry O'Reilly, Mike Tennant
- Narrated by: Terry O'Reilly
- Length: 10 hrs and 24 mins
- Unabridged
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- By James O'Connor on 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrated by: Terry O'Reilly
- Length: 10 hrs and 24 mins
- Release date: 2020-02-25
- Language: English
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Price: $22.14 or 1 Credit
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The Tipping Point
- Written by: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 3 hrs and 4 mins
- Abridged
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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wonderfully thought provoking
- By Kyle on 2021-09-22
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The Tipping Point
- Narrated by: Malcolm Gladwell
- Length: 3 hrs and 4 mins
- Release date: 2006-04-01
- Language: English
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Price: $19.18 or 1 Credit
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Written by: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Still the Best Marketing Book Ever
- By Erin Courtney Adair on 2020-05-28
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Release date: 2016-04-26
- Language: English
- A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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Buyology
- Truth and Lies About Why We Buy
- Written by: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Release date: 2008-10-21
- Language: English
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Written by: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Release date: 2023-10-02
- Language: English
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The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Written by: Martin Lindstrom
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Unabridged
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Release date: 2011-09-20
- Language: English
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Propaganda
- Written by: Edward Bernays
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Unabridged
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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audio is not so good
- By Kristopher on 2018-04-17
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Propaganda
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Release date: 2018-03-09
- Language: English
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...
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Price: $18.74 or 1 Credit
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Written by: Robert Godin, Seth Cialdini
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Unabridged
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The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Release date: 2020-04-27
- Language: English
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All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now....
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Written by: Aaron Ahuvia PhD
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Unabridged
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Release date: 2022-07-19
- Language: English
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Spin
- Politics and Marketing in a Divided Age
- Written by: Clive Veroni
- Narrated by: Clive Veroni
- Length: 12 hrs and 57 mins
- Unabridged
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In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- By PrimeBeforeItWasCool on 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrated by: Clive Veroni
- Length: 12 hrs and 57 mins
- Release date: 2018-10-29
- Language: English
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Price: $34.82 or 1 Credit
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The Power of Nice
- How to Conquer the Business World with Kindness
- Written by: Linda Kaplan Thaler, Robin Koval
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Unabridged
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Release date: 2007-07-24
- Language: English
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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You May Also Like
- Taste in an Age of Endless Choice
- Written by: Tom Vanderbilt
- Narrated by: Jeffrey Kafer
- Length: 9 hrs and 5 mins
- Unabridged
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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You May Also Like
- Taste in an Age of Endless Choice
- Narrated by: Jeffrey Kafer
- Length: 9 hrs and 5 mins
- Release date: 2016-05-10
- Language: English
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate....
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Parenting for the Digital Age
- The Truth behind Media's Effect on Children and What to Do about It
- Written by: Bill Ratner
- Narrated by: Bill Ratner
- Length: 4 hrs and 47 mins
- Unabridged
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From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.
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Parenting for the Digital Age
- The Truth behind Media's Effect on Children and What to Do about It
- Narrated by: Bill Ratner
- Length: 4 hrs and 47 mins
- Release date: 2014-12-09
- Language: English
- From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book....
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Social Media: Opportunities and Risks of Modern Society
- Marketing, Strategy, Advertising, Addiction, Detox. Everything You Need to Know About Social Media (2 Books in 1)
- Written by: Mark Prices
- Narrated by: Michael Fryar, Aaron Miller
- Length: 9 hrs and 53 mins
- Unabridged
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Do you struggle with addiction to social media and can't go a minute without scrolling on your phone? Are you controlled by the endless, irrelevant notifications on your smartphone? Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you! In this social media bundle, you're going to finally say good-bye to social media addiction and discover powerful social media marketing secrets that will help you grow your business and line your pockets and bank accounts with cash.
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Social Media: Opportunities and Risks of Modern Society
- Marketing, Strategy, Advertising, Addiction, Detox. Everything You Need to Know About Social Media (2 Books in 1)
- Narrated by: Michael Fryar, Aaron Miller
- Length: 9 hrs and 53 mins
- Release date: 2020-05-27
- Language: English
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Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you....
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Price: $25.00 or 1 Credit
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