Business Research
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Conversationally Speaking
- Tested New Ways to Increase Your Personal and Social Effectiveness
- Written by: Alan Garner
- Narrated by: Roy McCrerey
- Length: 4 hrs and 12 mins
- Unabridged
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Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.
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Conversationally Speaking
- Tested New Ways to Increase Your Personal and Social Effectiveness
- Narrated by: Roy McCrerey
- Length: 4 hrs and 12 mins
- Release date: 2021-01-26
- Language: English
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Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication....
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Written by: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Good book but a big part it is useless
- By Axile on 2021-09-05
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Release date: 2020-09-29
- Language: English
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers....
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Written by: Gad Saad, David M. Buss - foreword
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Unabridged
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).
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Disappointed by certain opinions.
- By Anonymous User on 2023-11-18
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Release date: 2019-12-03
- Language: English
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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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this is the best book. packed with info!!!
- By chas on 2022-12-05
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 2019-08-06
- Language: English
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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Influence, New and Expanded
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Needs to be narrated by someone else
- By Amazon Customer on 2021-12-28
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release date: 2021-05-04
- Language: English
- In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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The Business of Being a Writer
- Written by: Jane Friedman
- Narrated by: Tavia Gilbert
- Length: 11 hrs and 33 mins
- Unabridged
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Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.
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A Must-Have for Writers
- By redbird97 on 2022-05-20
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The Business of Being a Writer
- Narrated by: Tavia Gilbert
- Length: 11 hrs and 33 mins
- Release date: 2019-03-26
- Language: English
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Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business....
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Essential Grammar, 3rd Revised Edition
- A Write It Well Guide
- Written by: Natasha Terk
- Narrated by: Emily Durante
- Length: 6 hrs and 24 mins
- Unabridged
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Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.
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Essential Grammar, 3rd Revised Edition
- A Write It Well Guide
- Narrated by: Emily Durante
- Length: 6 hrs and 24 mins
- Release date: 2018-11-06
- Language: English
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Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work....
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Paralegal Career For Dummies, 2nd Edition
- Written by: Lisa Zimmer Hatch, Scott A. Hatch
- Narrated by: Coleen Marlo
- Length: 12 hrs and 28 mins
- Unabridged
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The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills, from preparing documents and performing legal research to obtaining certification, job hunting, and understanding legal concepts.
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Paralegal Career For Dummies, 2nd Edition
- Narrated by: Coleen Marlo
- Length: 12 hrs and 28 mins
- Release date: 2019-06-25
- Language: English
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The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Written by: Kit Yarrow
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Unabridged
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Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Release date: 2020-07-27
- Language: English
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In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Written by: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 2019-11-12
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Written by: Vic Johnson
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Unabridged
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“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Release date: 2013-04-11
- Language: English
- How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time....
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Written by: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 2020-07-09
- Language: English
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Written by: Brian Solis
- Narrated by: Brian Solis
- Length: 5 hrs and 45 mins
- Unabridged
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Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Narrated by: Brian Solis
- Length: 5 hrs and 45 mins
- Release date: 2019-08-13
- Language: English
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Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects....
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Snoop
- What Your Stuff Says About You
- Written by: Sam Gosling
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Unabridged
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For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.
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Snoop
- By Alicia Roy on 2018-10-08
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Snoop
- What Your Stuff Says About You
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Release date: 2008-06-26
- Language: English
- For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....
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Before and After the Book Deal
- A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
- Written by: Courtney Maum
- Narrated by: Courtney Maum
- Length: 10 hrs and 35 mins
- Unabridged
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Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.
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Before and After the Book Deal
- A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
- Narrated by: Courtney Maum
- Length: 10 hrs and 35 mins
- Release date: 2020-01-07
- Language: English
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Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum....
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Written by: Bridget Brennan
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Unabridged
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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Meh
- By Manuel on 2020-11-08
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Release date: 2016-10-11
- Language: English
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Why Women Buy
- How to Sell to the World’s Largest Market
- Written by: Dawn Jones, Sherry Prindle - contributor
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Unabridged
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Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.
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A little too simple
- By Eric on 2023-01-18
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Why Women Buy
- How to Sell to the World’s Largest Market
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Release date: 2017-04-01
- Language: English
- Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Written by: Nick Chater
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Unabridged
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Release date: 2018-11-06
- Language: English
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Written by: Greg Nanigian
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Unabridged
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Release date: 2020-12-29
- Language: English
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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It's a good one
- By Mr Harries on 2020-02-21
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Release date: 2019-10-22
- Language: English
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Price: $22.13 or 1 Credit
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